Preview

Airasia Presentation

Satisfactory Essays
Open Document
Open Document
450 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Airasia Presentation
Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly".

30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991

Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner Music (Malaysia) Sdn Bhd Became the South East Asian regional vicepresident for Warner Music Group Meet up with the Prime Minister, Tun Dr. Mahathir Mohamad to pursue his dream of starting a budget no-frills airline

1992 ~ 2001

October 2001

AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate company, was losing money speedily. Instead of starting from scratch, Tun Dr. Mahathir Mohamad advised Fernandes to buy an existing airline instead. Fernandes mortgaged his home and sank his savings to acquire the company, comprising two ageing Boeing 737-300 jets (9M-AAA and 9M-AAB) and USD$11 million (RM40 million) worth of debts, for 26 US cents (one ringgit), and transformed it into an industry player. Yet, just one year after his takeover, AirAsia had broken even and cleared all its debts. Its initial public offering (IPO) in November 2004 was oversubscribed by 130 per cent.

TuneHotels.com
In 2007, Tony Fernandes has again created a "first" in Asia by starting a hotel chain, Tune Hotels which is based on the no-frills concept. The first Tune Hotel was opened at the intersection of Jalan Sultan Ismail and Jalan Tuanku Abdul Rahman in the heart of Kuala Lumpur. Expansions are in the works as more hotels will be opened up throughout Malaysia. Another new Tune Hotel will be opening soon in Danga Bay, Johor Bahru.

ABL (Asian Basketball League)
As of 2009, Fernandes is also the president of the ABL (Asian Basketball League).

You May Also Find These Documents Helpful

  • Good Essays

    Devo's Ethos Analysis

    • 1717 Words
    • 7 Pages

    In the essay by Theo Cateforis, “Performing the Avant-Garde Groove: Devo and the Whiteness of the New Wave”, Cateforis argues that the unorthodox demeanor of the band Devo demanded the attention of the audience and was the most effective way for Devo to spread their message that we are “de-evolving” and losing our individuality by conforming to societal standards. In this paper I will argue that although Devo’s unusual behavior was the most effective way to spread their message, the platform of doing it through music wasn’t the best choice because most people weren't’ looking for a deeper meaning to the music. This caused people to just feel uncomfortable, think the music was a joke, or think that the band was just a bunch of freaks.…

    • 1717 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    what to expect. The needle did sting a little but I got over it. I always hated getting shots when I was little. Every time I would get a shot I would freak out and try to get away from the needle.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    AIrAsia case study

    • 2575 Words
    • 9 Pages

    There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts, staff hiring, pilot hiring, etc. Thus, the threats of new entrants for AirAsia are very low.…

    • 2575 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Chopin uses tone in the short Story “The Story of an Hour” and the differences in tone include pertinent information that is valuable to the reader. These changes in tone refer to the mood of the main character and offer a vivid image of how she processes the life-changing information that is received during the story. Symbolism is also heavily used and creates a clearer picture of the story in the mind of any reader. Symbolism can be a great way to emphasize a point in a story and can be helpful to get an author’s point of the story to readers.…

    • 847 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tony Fernandes and Airasia

    • 1260 Words
    • 6 Pages

    AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was losing money speedily. Instead of starting from scratch, Mahathir advised Fernandes to buy an existing airline instead. Fernandes mortgaged his home and sank his savings to acquire the company,…

    • 1260 Words
    • 6 Pages
    Good Essays
  • Good Essays

    “The company was incorporated in 2001, as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia Securities Berhad on 22 November 2004. The principal activity of AirAsia is providing Air Transportation Services”.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Prior to joining Tune Group and AirAsia, Dato' Kamarudin worked in Arab-Malaysian Merchant Bank from 1988 to 1993 as a Portfolio Manager, managing both institutional and high net-worth individual clients' investment funds. In 1994, he was appointed Executive Director…

    • 417 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    On September 21, 2012, AirAsia Bhd may be expanding its company to India through a new start-up with Indian partner. After India’s cabinet decides to allow foreign investors own up to 49% stake in its airline, AirAsia might be the first carrier to invest at the aviation industry in India. Because the India’s cabinet decides to allow foreign investors to own up to 49% stake in its airline, AirAsia was looking to start-up with Indian partner instead of investing in an existing airline from India. India is a good place to invest by AirAsia because India is the second most populous country in Asia with over 1.2 billion people. Moreover, AirAsia also move to acquire the Philippines-based low cost carrier Zest Airways. Although Yao declined to confirm negotiations with AirAsia, Zest Airways had been approached by several parties possibility of joining hands with new investor to compete in the Philippines crowded sky. “The newspaper also reported that Asia's largest low-cost carrier was looking at the possibility of a start-up with a strong Indian partner instead of investing in an existing airline.” Prove that it is a press agency.…

    • 507 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    History of Airasia

    • 582 Words
    • 3 Pages

    AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government - owned conglomerate, DRB-Hicom (Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes' company Tune Air Sdn. Bhd. for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (USD 0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philippines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai Airasia. In August 2006, AirAsia took over Malaysia Airlines’ Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. AirAsia's CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. Under the plan, AirAsia proposes to strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. With increase frequency and the addition of…

    • 582 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Air Asia Advertising Types

    • 4327 Words
    • 18 Pages

    Air Asia Berhad was set up by Dato' Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato' Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM10 (US $2.50).…

    • 4327 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    "The collaboration between MAS, AirAsia and AirAsia X was flawed from day one because it cannot bring in a rival. From the start, the share swap had been marked by controversy, suspicion and infighting so much so that it distracts from the real issues in MAS.…

    • 3089 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Tune Hotel Kuala Lumpur is situated at the central of Kuala Lumpur in Jalan Tuanku Abdul Rahman and it is easily assessable by LRT and buses. It’s also not far away from popular spot, major shopping and entertainment areas. The check-in time is 2pm and the check-out time is 12pm.…

    • 432 Words
    • 2 Pages
    Better Essays
  • Good Essays

    Airasia and Mas

    • 673 Words
    • 3 Pages

    I choose the two companies are AirAsia Berhad and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan have hubs in Suvarnabhumi Airport, Soekarno-Hatta International Airport, Clark International Airport and Narita International Airport respectively. AirAsia's registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport. This company’s parents company is Tune Group. AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (USD 0.27). AirAsia operates with the world's lowest unit cost of USD 0.023/ASK and a passenger break-even load factor of 52%. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines, and achieves an average aircraft utilisation rate of 13 hours a day.All scheduled AirAsia departures from Kuala Lumpur use the Low Cost Carrier…

    • 673 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Tony Fernandes

    • 1270 Words
    • 6 Pages

    andso on as recognition to his contributions to the community in each country.I think Tony Fernandes possessed good leadership because he is able to react tochallenges and does not give up easily. From the material I got in the internet, it was a bigchallenge for him to start up because situation at that time was terrible and was widelyassumed that the low-cost model will fail. However, Tony Fernandes predicted that Asiawould face economy downturn and he could take this opportunity. The biggest challenge inhis pathway to succeed in turning AirAsia from a fledging government-link…

    • 1270 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Tune Hostel

    • 375 Words
    • 2 Pages

    Tune Hotels.com is a limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group, the private investment group of Tan Sri Tony Fernandes, founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays