Airasia Swot Analysis
AIR ASIA AIRLINES COMPANY
COMPANY BACKGROUND AirAsia was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In 2001, due to the airline heavily in debt, AirAsia was bought by Tony Fernandes of Tune Air Sdn. Bhd from DRB-Hicom. Tony took up the RM40million debt as part of the purchase.
In 2002, AirAsia generates a profit and launching new routes from its hub in Kuala Lumpur. In 2003, the airline opened a second hub at Senai International Airport, Johor Bahru and launched its first international flight to Bangkok. After that, AirAsia started its Thai AirAsia affiliate and begin flight to Singapore, Indonesia, Macau, China, Philippines, Vietnam, Cambodia, Brunei and Myanmar.
In Malaysia, AirAsia is well known …show more content…
Air Asia flights can be booked directly from their website.
AirAsia’s target market is a lot of workers or low pay salaries earners whose desire are not fulfilled when they would like to travel often to meet their families especially during special occasions but due to the ticket are in high price at that time.
MISSION AND VISION OF AIRASIA
VISION
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
MISSION
• To be the best company to work for whereby employees are treated as part of a big family
• Create a globally recognized ASEAN brand
• To attain the lowest cost so that everyone can fly with AirAsia
• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels …show more content…
When the crude oil price had decreased the expenses for airline are deducted and can bring more profit for the airlines. Air Asia has long time struggling with the high cost of energy. Fuel surcharge is determined by the length of the flight. The longer flight will cost the higher fuel surcharge. Air Asia has the slogan of “Now Everyone Can Fly” and they promised that they want to be more cost-efficient and productive so that they able to offer low-fare flights to the guests. When the ticket price is high and cannot affordable for most of the people, this will cause Air Asia not fulfilled their own slogan. When price ticket is lower and are reasonable then more people will choose Air Asia compare to other airline in Malaysia. This can bring more profit for Air Asia and can reduce the loss in the
COMPANY BACKGROUND AirAsia was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In 2001, due to the airline heavily in debt, AirAsia was bought by Tony Fernandes of Tune Air Sdn. Bhd from DRB-Hicom. Tony took up the RM40million debt as part of the purchase.
In 2002, AirAsia generates a profit and launching new routes from its hub in Kuala Lumpur. In 2003, the airline opened a second hub at Senai International Airport, Johor Bahru and launched its first international flight to Bangkok. After that, AirAsia started its Thai AirAsia affiliate and begin flight to Singapore, Indonesia, Macau, China, Philippines, Vietnam, Cambodia, Brunei and Myanmar.
In Malaysia, AirAsia is well known …show more content…
Air Asia flights can be booked directly from their website.
AirAsia’s target market is a lot of workers or low pay salaries earners whose desire are not fulfilled when they would like to travel often to meet their families especially during special occasions but due to the ticket are in high price at that time.
MISSION AND VISION OF AIRASIA
VISION
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
MISSION
• To be the best company to work for whereby employees are treated as part of a big family
• Create a globally recognized ASEAN brand
• To attain the lowest cost so that everyone can fly with AirAsia
• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels …show more content…
When the crude oil price had decreased the expenses for airline are deducted and can bring more profit for the airlines. Air Asia has long time struggling with the high cost of energy. Fuel surcharge is determined by the length of the flight. The longer flight will cost the higher fuel surcharge. Air Asia has the slogan of “Now Everyone Can Fly” and they promised that they want to be more cost-efficient and productive so that they able to offer low-fare flights to the guests. When the ticket price is high and cannot affordable for most of the people, this will cause Air Asia not fulfilled their own slogan. When price ticket is lower and are reasonable then more people will choose Air Asia compare to other airline in Malaysia. This can bring more profit for Air Asia and can reduce the loss in the