Airblue Is a Private Pakistani Airline
Introduction
Airblue is a private Pakistani airline based at Jinnah International Airport Karachi. It started its operations on May 24, 2004. It was the first private carrier of Pakistan to operate the Airbus A320 when it initially started. Airblue has been expanding rapidly despite experiencing competition from the other three airline operators in Pakistan. The airline mainly flies on domestic routes plus internationally to Dubai International Airport and also has plans to fly to the Gulf, UK, and USA.
Mission Statement
Airblue will be recognized as the most progressive enterprise in the transportation business. We will offer our customers cost effective transportation service within geographical areas and market segments that can benefit from our services and will insure a return on investment and growth rate consistent with current management guidelines. Vision Statement
Our vision is to make Airblue the most admired airline in the world.
* Ensuring safety comes first
* Providing Service Straight From the Heart
* Encouraging product leadership
* Delivering superior financial returns
* Providing rewarding career opportunities
SWOT analysis of airblue
3
TheSWOT analysis is the process of analyzing organizations and their envi ronments based on their strengths, weaknesses, opportuni ties and threats. This includes the environmental analysis, the process of scanning the business environment for threats and opportunities, which is considered as external factors, and the organizational analysis, the process of analyzing a firm’s strengths and weaknesses as internal factors. SWOT analysis was carried out for AirBlue and the results are summarized as follows:
Strengths
1. Second largest air-carrier of Pakistan, enjoying almost 30 percent market share on domestic routes.
2. Airblue is a Low-cost carrier (LCC). The reason behind air blue’s low fares is that it uses Dynamic Pricing Model. Airblue puts its entire ticket inventory on the Net
Airblue is a private Pakistani airline based at Jinnah International Airport Karachi. It started its operations on May 24, 2004. It was the first private carrier of Pakistan to operate the Airbus A320 when it initially started. Airblue has been expanding rapidly despite experiencing competition from the other three airline operators in Pakistan. The airline mainly flies on domestic routes plus internationally to Dubai International Airport and also has plans to fly to the Gulf, UK, and USA.
Mission Statement
Airblue will be recognized as the most progressive enterprise in the transportation business. We will offer our customers cost effective transportation service within geographical areas and market segments that can benefit from our services and will insure a return on investment and growth rate consistent with current management guidelines. Vision Statement
Our vision is to make Airblue the most admired airline in the world.
* Ensuring safety comes first
* Providing Service Straight From the Heart
* Encouraging product leadership
* Delivering superior financial returns
* Providing rewarding career opportunities
SWOT analysis of airblue
3
TheSWOT analysis is the process of analyzing organizations and their envi ronments based on their strengths, weaknesses, opportuni ties and threats. This includes the environmental analysis, the process of scanning the business environment for threats and opportunities, which is considered as external factors, and the organizational analysis, the process of analyzing a firm’s strengths and weaknesses as internal factors. SWOT analysis was carried out for AirBlue and the results are summarized as follows:
Strengths
1. Second largest air-carrier of Pakistan, enjoying almost 30 percent market share on domestic routes.
2. Airblue is a Low-cost carrier (LCC). The reason behind air blue’s low fares is that it uses Dynamic Pricing Model. Airblue puts its entire ticket inventory on the Net