Classic Airlines is the fifth largest airline company in the world. Similarly to the competitors it is suffering from high fuel costs, resulting in lower profits. Many companies dropped number of flights (with the net result of raising passenger load factors and efficiency on remaining flights), raised prices, developed very large revenue streams from checked baggage fees and other charges, and kept very tight lid on all controllable expenses (University of Phoenix Library, 2013). This way the airline companies minimized the expenses and raised the revenue.…
Before David Neeleman’s non-compete agreement with Southwest Airlines expired, he envisioned the concept of starting a low-fare airline that would combine common sense, innovation, and technology and bring the humanity back into air travel (Gittel & O’Reilly, 2001). In 1998, JetBlue was born. In order for David to fulfill his goal of a “do-it-right” kind of airline, he needed to recruit superior industry veterans who were willing to start from scratch and place an emphasis on employees and customers. Each of these individuals, from the President, General Counsel, CFO, and the HR director, wanted to create an airline that was fun, had integrity, was safe, and cared for their employees, plus had a passion to get it right (Gittel & O’Reilly, 2001).…
Over the many decades, this industry has existed; several airlines have declared bankruptcy and struggled to stay alive once on the other end of the bankruptcy. Very few of these chapter 11 filing airlines have truly endured the hard times and succeeded. This industry is facing a financial predicament and the future for the airline industry does not look good. The predicament that these industry faces that were accelerated by external shocks. According to Wilson (2005) the war in Iraq, the terrorist attacks on 9/11, the outbreak of Stars, and the crash of the stock market bubble of the millennium is some of the causes of the financial crisis that the U. S. airlines are facing, which has led to a $32 billion loss for the industry.…
“The U.S. airline industry had lost money in 14 of the 28 years from 1980 through 2007, with combined annual losses exceeding combined annual profits by $15 billion. Yet in July 2008, Southwest reported record quarterly revenues, its 69th consecutive quarter of profitability, rising passenger traffic on its flights, and a record load factor.”5 With a brilliant strategy of ‘low cost/low fare/no frills’ Rollin King, along with Herb Kelleher, launched the most surprising success story in airline history. In 1966, King had an idea. “His business concept for the airline was simple: attract passengers by flying convenient schedules, get passengers to their destination on time, make sure they have a good experience, and charge fares competitive with travel by automobile.”5…
Airlines operating in bankruptcy has become a trend since deregulation, but did not undesirably affected non-bankrupt airlines (GAO, 2006). Between 1978 and 2005, the revenue passenger miles (RPMs) grew from 188 billion RPMs to 584 billion RPMs (GAO, 2006). Between 1978 and 2005, the number of available seats also increased from 306 billion available seat miles (ASMs) to 758 billion ASMs (GAO, 2006). The revenue passenger enplanements also increased from 254 million to 670 million (GAO, 2006). Although the U.S. airlines revenues grew almost four time since 1978, the expenses also increased proportionally (GAO,…
Two main political factors in Virgin’s external business environment are deregulation and infrastructure. Before the 1980s airlines were typically controlled by the government, now due to deregulation, governments do not dictate airfares or routes etc and thus leave an open market for new competitors. As there is more competition for market share, airlines are forced to become efficient and competitive therefore driving prices down. Deregulation is said to have caused an estimated 20% in air fares (Dayao, et al., 2009). In 1979 the “open skies” act was introduced. This refers to an international deregulation policy to ‘liberalize the rules and regulations and minimize government intervention’ (USLegal, n.d.) One recent act is the open skies policy between the US and Europe, ‘allowing airlines based in the United States and Europe to fly across the Atlantic between any two airports in each region’ (New York Times, 2008). Although airline deregulation is not a recent concept, ‘its effects are still being felt today’ (Smith and Cox, n.d.) through the emergence of…
The airline industry experienced growing revenues throughout the 1990s. At the turn of the new millennium, there was a drastic change to this trend. A major devastation to the airline industry came after the terrorist attacks on September 11, 2001. The industry recorded losses of $7.7 billion for the year and revenues went down 13.5% after a record $93.6 billion in 2000. The industry struggled throughout the following years. Recovery from losses was difficult in those times due to increased security costs, increasing oil prices, a struggling economy, and low ticket fares. In 2008, oil prices reached a record high and the top 10 U.S. carriers lost $4 billion, followed by a $5 billion loss in 2009. Conditions have begun to look better for the industry. There is evidence of improving demand and revenues for the top 10 U.S. carriers in the first half of 2010, and oil prices remain lower than the 2008 record highs. This could be the beginning of more profitable years for the industry.…
The U.S. airline industry provides a unique service to its customers. It transports people and goods with efficiency and convenience which is not achieved by any other service. The purpose of this article is to collect data on the U.S. airline industry and analyze the state of the industry today. Data came from sources such as the Federal Aviation Administration, scholarly articles, and websites such as dallas.culturemap.com and airwise.com. Tools used to analyze the data include P.E.S.T., and Porter’s five forces. The analysis also focuses on the industries’ drivers of change and its key survival factors.…
The financial performance of Virgin Atlantic is analysed over a 5 year period looking at key ratios to determine the sales and profitability of the organisation. These results are compared to British Airways financial figures as well as Ryanair’s to get a better understanding of how financially secure Virgin Airline is financially in comparison to its competitors.…
In 2008 when the economy started to take a down turn, businesses began to cut back on employee travel, consumers were being more conscious about their spending. Airlines had to come up with a strategy by charging consumers for check bags, headphones pillow and blankets to increase revenues to offset high fuel prices. “The Airport Transport Association determined that each 1 cent increase in the price of a gallon of jet fuel cost the industry an additional $190 million to $200 million a year” (Thompson, Strickland, & Gamble, 2009, C-68).…
In order to stay airborne, a passenger airline has to consistently generate profits. Profits come only from paying passengers, hence all stratagems must be customer oriented. In a scenario where there are many airlines competing with each other, one way of attracting passengers is to keep the cost of flying low, while providing value for money. On the other hand, expenses must tightly controlled to reach and stay at the lowest possible. Certain expenses are unavoidable; however, one variable that can be kept low through decisive planning and foresight is the cost of fuel, which, at best, can be called volatile. A good way to achieve this is by hedging fuel cost, which is a complex, but rewarding process, as this Case Study of Southwest Airlines proves beyond doubt.…
In addition to the major influences on costs of production associated with Delta, economies of scale are also relevant to this firm. Economies of scale operate to the left of Q* or the minimum efficient scale of operations according to class lecture notes. So it is in firms best interest to expand and operate at a more efficient level. Delta is a Legacy Airline; because Delta is one of the larger airlines Delta’s costs are expensive in terms of operation. According to lecture notes from class, economies of scale are characterized by the specialization and division of labor, technological or financial factors. Economies of scale occur when the long-run average total cost declines as output increases.…
As the overhead cost for airlines has become higher over the last decade with rising fuel costs and fees, the cost is obviously transferred to the customer, just as with any other form of business. For example, in restaurants, the rising costs have lead to higher prices on the menu. In general, inflation has rapidly increased in most every industry, passing the cost to the consumer. However, airline travel is one service that is highly targeted as being unfair and unbalanced in our world of hard economic times. Many customers feel that the airlines have raised prices and kept fees in place even while fuel prices have lowered some.…
Although, the oil price has increase in year 2002 and keep increasing until today because of too much consumption in U.S and China and war in Iraq affect as well as the hurricane. This makes the oil price to clime up more than usual. We estimate that fuel costs absorbed about 19% of total airline revenues in 2004, up from 15% in 2003 and 13.6% in 2002. We also estimate that fuel costs are likely to rise to about 24% of total revenues in 2005 .…
The airline mergers and consolidations over the past decade have shifted competitive focus from increasing market share to obtaining and preserving profitability. One expense over which airlines have little control is the price of oil. The volatility of its price is partially due to geopolitical uncertainty and fluctuations in the value of the US dollar against foreign currencies. Similarly, any news of an improving US economy will drive oil prices higher.1 An airline can effectively control its balance sheet, yet may compromise profits because of increasing crude oil prices (see Figures 1 and 2). Every dollar increase in the price of jet fuel causes the US airlines industry to spend an additional $445 million per annum in fuel expenses2. To mitigate this volatility, in April 2012 Delta acquired an oil refinery outside Philadelphia for $150 million and will invest another $100 million to upgrade technology and maximize production. This made Delta the first airline to vertically integrate by purchasing a refinery, they believe it will provide 80% of their jet fuel needs, and they forecast their fuel costs will decrease by $300 million per annum. This integration they may have opened the door for a new revenue channel among leading airlines.…