Airmount Marketing Plan
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Everfresh Deodorant | Final Marketing Plan | | | | Hannah Mitchell 219384 | | |
Arimount Corporations
Everfresh Deodorant Marketing Plan
I. Executive Summary
Arimount Corporation is well known for beauty and grooming. The launch of Everfresh deodorant will define the anti-perspiration market. A new chemical, tricliceron, will put Everfresh above the competition. Tricliceron will allow for freshness through the toughest sweats. After 20 years in the hygiene market, return on investments have been average. After the launch of Everfresh, revenue is expected to be above average. Currently, the market is saturated with below to average products that only mask the problem. Everfresh will eliminate the problem effectively up to 5 days, even after showering. With the current hygiene relationships in place (with both consumers and businesses), brand quality and brand trademarking is not expected to be problematic. The principles on which Arimount Corporations were founded will continue to be the foundation and cornerstone of the market.
II. Situation Analysis
Everfresh is entering its initial launch into the anti-perspiration market. Its initial launch will determine the investments to Everfresh. Everfresh will proceed with funding from the existing hygiene products until enough revenue is generated. Everfresh is possibly looking for international endeavors.
a. Market Summary
Arimount possess inside intelligence about the market. With the knowledge of the past market flow for the previous 20 years, Everfresh is a definite necessity and will excel in the present market. i. Target Market a. Fitness b. Sports i. Adolescent ii. Professional iii. Extreme b. Market Demographics
The following geographic, demographics, and behavior factors are for Everfresh products. i. Geographic’s 1. There is no set target geographic area.
Everfresh Deodorant | Final Marketing Plan | | | | Hannah Mitchell 219384 | | |
Arimount Corporations
Everfresh Deodorant Marketing Plan
I. Executive Summary
Arimount Corporation is well known for beauty and grooming. The launch of Everfresh deodorant will define the anti-perspiration market. A new chemical, tricliceron, will put Everfresh above the competition. Tricliceron will allow for freshness through the toughest sweats. After 20 years in the hygiene market, return on investments have been average. After the launch of Everfresh, revenue is expected to be above average. Currently, the market is saturated with below to average products that only mask the problem. Everfresh will eliminate the problem effectively up to 5 days, even after showering. With the current hygiene relationships in place (with both consumers and businesses), brand quality and brand trademarking is not expected to be problematic. The principles on which Arimount Corporations were founded will continue to be the foundation and cornerstone of the market.
II. Situation Analysis
Everfresh is entering its initial launch into the anti-perspiration market. Its initial launch will determine the investments to Everfresh. Everfresh will proceed with funding from the existing hygiene products until enough revenue is generated. Everfresh is possibly looking for international endeavors.
a. Market Summary
Arimount possess inside intelligence about the market. With the knowledge of the past market flow for the previous 20 years, Everfresh is a definite necessity and will excel in the present market. i. Target Market a. Fitness b. Sports i. Adolescent ii. Professional iii. Extreme b. Market Demographics
The following geographic, demographics, and behavior factors are for Everfresh products. i. Geographic’s 1. There is no set target geographic area.
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