Airtel
Marketing Assignment
MGN551
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ENVIRONMENTAL ANALYSIS OF
BHARTI AIRTEL
CERTIFICATE OF AUTHENTICITY
Date: 14/11/2012
TABLE OF CONTENT
• Need of Study • Introduction • Financial Position ✓ Profit & Loss Statement of Airtel ✓ Balance Sheet of Airtel • Tools used For Environmental Analysis ✓ SWOT Analysis ✓ PEST Analysis ✓ Porters model ✓ GE Matrix ✓ BCG Matrix ✓ ANSOFF MATRIX • Marketing Mix of Airtel • Recommendations • References
NEED OF STUDY
This report on Bharti Airtel is done to find out certain objective regarding the marketing strategies Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, porter’s five forces etc.
This report on Airtel not just give description about the company but it also talks about the various marketing strategies adopted by the company, SWOT analysis of Airtel helps to find out the weak points of the company and to find out the measures to overcome this problem.
Objective of study are:
• What marketing strategies the Airtel is implementing to increase its market share and remain in limelight. • To find who are the competitors of the Airtel. • To Do Environmental Analysis of Airtel
Introduction
Bharti Airtel Limited is a leading integrated telecommunications company with its operations in 23 countries across Asia and Africa. It’s a Public Limited company Established on 7th July 1995 by Mr. Sunil Bharti Mittal. Its Headquarters is in New Delhi of India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India Airtel is providing Telemedia services in 87 cities. In India, airtel is offering 2G, 3G and
MGN551
[pic]
ENVIRONMENTAL ANALYSIS OF
BHARTI AIRTEL
CERTIFICATE OF AUTHENTICITY
Date: 14/11/2012
TABLE OF CONTENT
• Need of Study • Introduction • Financial Position ✓ Profit & Loss Statement of Airtel ✓ Balance Sheet of Airtel • Tools used For Environmental Analysis ✓ SWOT Analysis ✓ PEST Analysis ✓ Porters model ✓ GE Matrix ✓ BCG Matrix ✓ ANSOFF MATRIX • Marketing Mix of Airtel • Recommendations • References
NEED OF STUDY
This report on Bharti Airtel is done to find out certain objective regarding the marketing strategies Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, porter’s five forces etc.
This report on Airtel not just give description about the company but it also talks about the various marketing strategies adopted by the company, SWOT analysis of Airtel helps to find out the weak points of the company and to find out the measures to overcome this problem.
Objective of study are:
• What marketing strategies the Airtel is implementing to increase its market share and remain in limelight. • To find who are the competitors of the Airtel. • To Do Environmental Analysis of Airtel
Introduction
Bharti Airtel Limited is a leading integrated telecommunications company with its operations in 23 countries across Asia and Africa. It’s a Public Limited company Established on 7th July 1995 by Mr. Sunil Bharti Mittal. Its Headquarters is in New Delhi of India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India Airtel is providing Telemedia services in 87 cities. In India, airtel is offering 2G, 3G and