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Ajinomoto

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Ajinomoto
PRINCIPLES OF MARKETING (MKT 3361)

MAJOR GROUP ORAL PRESENTATION

Scenario:

AJINOMOTO VIETNAM

Established since 1991, Ajinomoto Vietnam Ltd is a 100% foreign-owned company - a member of Ajinomoto Group with an initial capital investment of 8 USD million. Since its establishment, the company has continuously expanded and increased the productivity with a total investment of USD 65 million for construction, operation and market development.

Ajinomoto Vietnam now has two factories: Ajinomoto Bien Hoa Factory and Ajinomoto Long Thanh Factory, which have been in operation since 1991 and September 2008, respectively. Ajinomoto Vietnam staff have now nearly totalled 2,000 employees.

With a mission to contribute to Vietnamese people’s healthy and happy lives, Ajinomoto Vietnam always strives to provide a large variety of seasoning products with the best safe quality that suits Vietnamese taste.

Environment Policy

Pursuing a “sustainable development” policy, Ajinomoto Vietnam has established an environmental orientation with an effort to achieve the harmonization of its business operations with environment protection and improvement.

Ajinomoto Vietnam has applied the Environment Management System (EMS) pursuant to ISO 14001:2004 and Ajinomoto Vietnam was one of the first companies in Vietnam to be awarded the ISO Environmental Certificate in 2001.

Since 2004, Ajinomoto Vietnam has carried out the reinforcement of environmental management, aiming to unify it with the company’s Corporate Social Responsibility (CSR). These targets have been set:

• No environmental incidents.

• Zero emission (by recycling 100% of waste, minimizing liquid and solid waste, reducing amounts of air pollutants, decreasing the noise level, and reducing the total amount of waste water disposed to rivers).

• Energy saving (electricity saving and oil saving).

On the 37th anniversary of the International Environment Day (June 5th, 1972 – June

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