Ajinomoto Co. Inc. essay
Ajinomoto
Ajinomoto Co. Inc. is a Japanese food and chemical corporation which produces seasonings, cooking oils, TV dinners, sweeteners, amino acids and pharmaceuticals. In particular it is the world's largest producer of aspartame, with a 40% global market share.
When Professor Kikunae Ikeda from the University of Tokyo isolated glutamate from the seaweed and discovered its flavour enhancing properties in 1908. The next year, his discovery was introduced to the market in the form of the flavour enhancer AJI-NO-MOTO. The literal translation of Aji no Moto is “Essence of Taste,” used as a trademark for the company’s original monosodium glutamate (MSG) product. Thanks to the company's eminent status, its brand has found its way even to notable Asian language dictionaries as a half-synonym for MSG.
Ajinomoto (Malaysia) Berhad started its business operations in 1961 as AJI-NO-MOTO® monosodium glutamate producer. It is also one of the very first Japanese joint-venture companies to be set up in this country. Ajinomoto (Malaysia) Berhad has since grown into a dynamic food seasoning manufacturer marketing diverse brand name that is trusted by Malaysian for decades. Our AJI-NO-MOTO® food seasoning is an indispensable item in almost every Malaysian home.
Ajinomoto Group Philosophy
We create better lives globally by contributing to significant advances in Food and Health and by working for Life.
Ajinomoto Group Way
Create New Value
Create value with new ideas and continuous innovation based on unique technologies and science. (Product value creation bolstered by technology, new dietary proposals)
Pioneer Spirit
Continue to constantly take on the challenge of creating new businesses and markets.
(Adapt to regional culture and market conditions in creating markets)
Social Contribution
Accommodate social requirements with humility and honesty, with the objective of maximizing value for society through business activities.
(Resolve social issues)
Ajinomoto Co. Inc. is a Japanese food and chemical corporation which produces seasonings, cooking oils, TV dinners, sweeteners, amino acids and pharmaceuticals. In particular it is the world's largest producer of aspartame, with a 40% global market share.
When Professor Kikunae Ikeda from the University of Tokyo isolated glutamate from the seaweed and discovered its flavour enhancing properties in 1908. The next year, his discovery was introduced to the market in the form of the flavour enhancer AJI-NO-MOTO. The literal translation of Aji no Moto is “Essence of Taste,” used as a trademark for the company’s original monosodium glutamate (MSG) product. Thanks to the company's eminent status, its brand has found its way even to notable Asian language dictionaries as a half-synonym for MSG.
Ajinomoto (Malaysia) Berhad started its business operations in 1961 as AJI-NO-MOTO® monosodium glutamate producer. It is also one of the very first Japanese joint-venture companies to be set up in this country. Ajinomoto (Malaysia) Berhad has since grown into a dynamic food seasoning manufacturer marketing diverse brand name that is trusted by Malaysian for decades. Our AJI-NO-MOTO® food seasoning is an indispensable item in almost every Malaysian home.
Ajinomoto Group Philosophy
We create better lives globally by contributing to significant advances in Food and Health and by working for Life.
Ajinomoto Group Way
Create New Value
Create value with new ideas and continuous innovation based on unique technologies and science. (Product value creation bolstered by technology, new dietary proposals)
Pioneer Spirit
Continue to constantly take on the challenge of creating new businesses and markets.
(Adapt to regional culture and market conditions in creating markets)
Social Contribution
Accommodate social requirements with humility and honesty, with the objective of maximizing value for society through business activities.
(Resolve social issues)