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Akzo Nobel Analysis

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Akzo Nobel Analysis
Akzo Nobel & Dow Chemicals

Index
Introduction p. 3
External Analysis p. 4 • Chemical Market p. 4 • DESTEP p. 4
Mission And Vision p. 7
Porters Five Competitive Forces p. 8
Financial Analysis p. 10
7s Model p. 13
Swot p. 15

Dow Chemical
The Dow Chemical Company was set up in 1947. The company sells and manufactures plastic materials, agricultural products and services, advanced materials, chemicals and other specialized products and services. The company connects innovation and chemistry to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation conservation. The company delivers a lot of technology-based products to customers in about 160 different countries in high growth sectors. Examples of those sectors are: energy, agriculture, coatings, electronics and water. In 2009 the company had about 52.000 employed people all over the world and the annual sales of that year were $44.9 billion.
The principal offices of the company are located at 2030 Dow Center in Michigan. The company also has its own website. Their Internet site is: www.dow.com.
AkzoNobel
Akzo and Nobel were two different companies. Those to companies emerged and became AkzoNobel. They are now one of the world’s leading industrial companies. The company is active in Performance Coatings, Specialty Chemicals and Decorative paints. AkzoNobel was set up in the year 1777. AkzoNobel is based in The Netherlands in Amsterdam. They supply coatings, special chemicals and paints. In 2009 AkzoNobel had about 54.000 employees active in their company who are based in approximately 80 different countries. In that year their revenue was about € 13.0 billion. This company things about the future but they act in the present. One of the think that they want to do in the future is introduce new ideas and develop sustainable answers for their customers.
External Analysis
Chemical Market
The



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