Alaska Airlines - Introduction and Company Overview
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August 12, 2011
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Introduction and company overview
Alaska Airlines was founded in Anchorage in 1932 and expanded to 22 aircraft operating within the state by 1934. In the late 70s, the airline began expansion to the lower Western states and by 1987 had acquired Horizon Air and Jet America bolstering its North South route structure and complementing the seasonal nature of travel to Alaska
Today Alaska Air Group, Inc. (Alaska Air) is the holding company for Alaska Airlines, Inc. and Horizon Air Industries Inc. The company offers passenger air service to more than 23 million passengers to more than 90 destinations. It also provides freight and mail services in the state of Alaska and on the West Coast. During the year ended December 31, 2010, Alaska operated an all-jet fleet with an average passenger trip length 1,232 miles. While Horizon, regional airline, operates turboprop and jet aircraft, with average passenger trip length of 359 miles. The two carriers operate in an integrated fashion allowing for a broader range of service.
Alaska Air is based out of Seattle, Washington and services the west coast of the United States including Alaska, Hawaii, Mexico and Canada. During 2010 Alaska carried over 16.5 million passengers in its mainland operations and it carries more passengers between Alaska and the United States mainland than any other airline. Its non-stop routes include Seattle-Anchorage, Seattle-Los Angeles, and Seattle-Las Vegas. As of December 31, 2010 Alaska’s operating fleet consisted of 114 jet aircraft.
Alaska Airlines has a dominant market share serving Alaska. Unlike the rest of the economy Alaska has been seeing increasingly significant revenues from oil business and tourism. Air travel is the states largest form of transportation because of the geography of the state and its arctic climate. There are over 1,100 airports in Alaska and over 3,000 landing strips in the state. Thirteen percent of revenue
August 12, 2011
[pic]
Introduction and company overview
Alaska Airlines was founded in Anchorage in 1932 and expanded to 22 aircraft operating within the state by 1934. In the late 70s, the airline began expansion to the lower Western states and by 1987 had acquired Horizon Air and Jet America bolstering its North South route structure and complementing the seasonal nature of travel to Alaska
Today Alaska Air Group, Inc. (Alaska Air) is the holding company for Alaska Airlines, Inc. and Horizon Air Industries Inc. The company offers passenger air service to more than 23 million passengers to more than 90 destinations. It also provides freight and mail services in the state of Alaska and on the West Coast. During the year ended December 31, 2010, Alaska operated an all-jet fleet with an average passenger trip length 1,232 miles. While Horizon, regional airline, operates turboprop and jet aircraft, with average passenger trip length of 359 miles. The two carriers operate in an integrated fashion allowing for a broader range of service.
Alaska Air is based out of Seattle, Washington and services the west coast of the United States including Alaska, Hawaii, Mexico and Canada. During 2010 Alaska carried over 16.5 million passengers in its mainland operations and it carries more passengers between Alaska and the United States mainland than any other airline. Its non-stop routes include Seattle-Anchorage, Seattle-Los Angeles, and Seattle-Las Vegas. As of December 31, 2010 Alaska’s operating fleet consisted of 114 jet aircraft.
Alaska Airlines has a dominant market share serving Alaska. Unlike the rest of the economy Alaska has been seeing increasingly significant revenues from oil business and tourism. Air travel is the states largest form of transportation because of the geography of the state and its arctic climate. There are over 1,100 airports in Alaska and over 3,000 landing strips in the state. Thirteen percent of revenue
References: 1) Alaska Air Group Reuters.com. Retrieved July 29, 2011, from Reuters.com Web site: http://stocks.us.reuters.com/stocks/overview.asp?symbol=ALK.N 2) Yahoo Finance, Industry Data 3) Alaska Air. Retrieved July 29, 2011, from Alaska Airlines Web site: http://www.alaskaair.com/ 4) ATA Airlines Discontinues all Operations 5) Gill, Kathy (2006, Oct, 16). Airline troubles mean job, pay cuts. About.com, Retrieved August 9, 2011, from http://uspolitics.about.com/b/2004/10/16/airline-troubles-mean-job-pay-cuts.htm 6) (2008, April,1) 7) Google Finance: Industry Data. Retrieved August 9, 2011, from Google Finance Web site: http://finance.google.com/finance 8) McCabe, Richard M 10) Awards and Recognition. Alaska Airlines homepage. Retrieved July 29, 2011 from http://www.alaskaair.com 11) The Industry Handbook: The Airline Industry, Retrieved August 1, 2011 from http://www.investopedia.com/features/industryhandbook/airline.asp#ixzz1Un0g3DTM 12) U.S. Airlines Finally Find The Course To Profits, Retrieved August 1, 2011 from http://247wallst.com/2010/05/18/u-s-airlines-finally-find-the-course-to-profits/#more-68147