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Aldi & Lidl: International Expansion of Two Grocery Retailers

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Aldi & Lidl: International Expansion of Two Grocery Retailers
Aldi & Lidl: International Expansion of Two Grocery Discounters

Summary by Sabrina Digruber, Andrea Dirl, Franz Freidl, Markus Freitag, Ibolya Gliga

1. Aldi’s History ............................................................................................................................................ 3 2. Lidl History ............................................................................................................................................... 3 3. Questions ................................................................................................................................................. 5 Question 1: .................................................................................................................................................. 5 International Expansion of Aldi and Lidl ................................................................................................... 5 Degree of freedom ................................................................................................................................... 5 Resource & efficiency .............................................................................................................................. 6 Technological aspects .............................................................................................................................. 6 Emerging markets .................................................................................................................................... 6 Economic Factors .................................................................................................................................... 6 Question 2: .................................................................................................................................................. 7 Question
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