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Aldi: Reknowned Supermarket

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Aldi: Reknowned Supermarket
ALDI is a renowned supermarket chain located in Germany. The company comprises two groups ALDI SUD and ALDI Nord. These function separately from each other. The two groups were both owned as well as managed by two brothers Karl Albrecht and Theo Albrecht. Among the total of ALDI 's operations in Germany, ALDI Nord has 35 regional companies and over 2500 stores in the eastern and northern Germany and ALDI Sud has 31 regional companies spread across 1600 stores in southern and western Germany. Both Aldi Nord and ALDI Sud have an international presence. While ALDI Nord is present in France, Denmark, Iberian Peninsula, the Benelux countries, and Poland; ALDI Sud operates in United Kingdom, Ireland, United States, Austria and Slovenia and Australia. Both the groups of the company Aldi Nord and Aldi Sud are legally separate. The history of the company can be traced back to 1913 when Theo and Karl Albrecht 's mother started a store close to Essen. The two brothers took over the family business in 1946 and started to branch out. By 1950 they had 13 retail outlets at Ruhr Valley. In 1962 the brothers separated and divided the company. It was in 1962 that the company got the name ALDI. The company started expanding internationally during the 1970s and the 1980s. In 1993 the brothers retired from their positions and distributed their wealth among charities. ALDI sells a range of products including beverages, food, sanitary items and many other household products. Most of the products that it stocks are of the company 's own label. It has very few outside brands, at the most two brands for a single product. This makes it possible for ALDI stores to be much smaller in size compared to the other supermarkets and it also facilitates more sale of a particular product. ALDI has a no-frills way of business. The stores are not very large and are not as decorated as in the other super markets. The stores do not even fill their shelves. There are pallets of the


References: http://en.wikipedia.org/wiki/Aldi - accessed on 15th July http://www.aldi.com/                     - accessed on 15th July   Keywords:   ALDI, company, stores, products, retailers
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