Alian
1. According to OECD (2010) “over the coming decades Asia’s emerging middle class will be large enough to become one of the main drivers of the global economy”.
a. Discuss the opportunities that Chinese growing demand will bring to the tourism industry in Europe in general and UK in particular b. Provide suggestions of how the authorities can make UK more appealing to your chosen market.
In recent years Asia has the fastest growing economy around the globe and with China being the biggest emerging Asian market. For the past sixty years, the world tourism industry development has been flourishing with growing economy and national income; therefore people have the ability to afford expenses such as travelling cost. For a long time Europe and North America have been the world's most popular two big tourist destinations. And Before the 1980s, the western developed countries is almost a monopoly of international tourism market, the number of reception and tourism income accounted for about 90% of the world total. But since 1990 all of that was to change. For example, in 2010, over 940 million tourists from 47% of newly industrialized countries. Especially China for representing this trend. It is predicted by the year 2015, China will be the largest tourist resources throughout. In April 2010, the United Nations and the world tourism organization says, since 2000, the number of Chinese travel abroad increased by about 22% every year; and 2008 Chinese tourists overseas consumption amount is $36.2 billion, ranking the world's fifth; In 2009, China more than France as the world's fourth largest international tourism consumer, Chinese tourists overseas tourism consumption in a total of 43.7 billion US dollars, the world tourism organization predicts that by 2020, China will have 100 million people travel abroad. According to the investigation of the McKinsey Global Institute’s research shows in China, annual income between 13,500 to 53,900 dollars
a. Discuss the opportunities that Chinese growing demand will bring to the tourism industry in Europe in general and UK in particular b. Provide suggestions of how the authorities can make UK more appealing to your chosen market.
In recent years Asia has the fastest growing economy around the globe and with China being the biggest emerging Asian market. For the past sixty years, the world tourism industry development has been flourishing with growing economy and national income; therefore people have the ability to afford expenses such as travelling cost. For a long time Europe and North America have been the world's most popular two big tourist destinations. And Before the 1980s, the western developed countries is almost a monopoly of international tourism market, the number of reception and tourism income accounted for about 90% of the world total. But since 1990 all of that was to change. For example, in 2010, over 940 million tourists from 47% of newly industrialized countries. Especially China for representing this trend. It is predicted by the year 2015, China will be the largest tourist resources throughout. In April 2010, the United Nations and the world tourism organization says, since 2000, the number of Chinese travel abroad increased by about 22% every year; and 2008 Chinese tourists overseas consumption amount is $36.2 billion, ranking the world's fifth; In 2009, China more than France as the world's fourth largest international tourism consumer, Chinese tourists overseas tourism consumption in a total of 43.7 billion US dollars, the world tourism organization predicts that by 2020, China will have 100 million people travel abroad. According to the investigation of the McKinsey Global Institute’s research shows in China, annual income between 13,500 to 53,900 dollars