Preview

Aligning the Balanced Scorecard and a Firm’s Strategy Using the Analytic Hierarchy Process

Powerful Essays
Open Document
Open Document
5039 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Aligning the Balanced Scorecard and a Firm’s Strategy Using the Analytic Hierarchy Process
VOL.5 NO.4

Summer
2004

Aligning the Balanced Scorecard and a Firm’s Strategy Using the Analytic Hierarchy Process
B Y D E WAY N E L . S E A R C Y, C M A , C PA , C I A
IS USED TO PROVIDE INSIGHTS TO SIX

THE ANALYTIC HIERARCHY PROCESS (AHP)

COMPANIES TO DETERMINE IF EACH COMPANY’S PERFORMANCE SYSTEM IS ALIGNED WITH ITS STRATEGIC OBJECTIVES OF IMPLEMENTING LEAN ENTERPRISE POLICIES.

A

STEP-BY STEP PROCESS FOR USING -

EXCEL

IN

AHP APPLICATIONS

IS DESCRIBED.

I

n the Spring 2002 issue of Management Accounting Quarterly, B. Douglas Clinton, Sally A. Webber, and John M. Hassell illustrated the use of the Analytic Hierarchy Process (AHP) in implementing a balanced scorecard. Their article demonstrated the power of the AHP in resolving multicriteria decisions such as developing a balanced scorecard. They mentioned that the first level of a balanced scorecard hierarchy contains the four balanced scorecard (performance) categories, while the second level of the hierarchy contains the metrics used within each category. The authors demonstrated how the AHP can be used to help select the metrics of a balanced scorecard as well as to help understand the relative importance of each

metric for a firm’s management. The purpose of this article is to investigate the use of the AHP at the first level of the balanced scorecard hierarchy with data from six firms. Using the AHP to determine the relative weight of the performance categories may give some insight into the alignment between the balanced scorecard and a company’s strategic initiatives. In addition, the article will demonstrate the use of Excel in AHP applications.
T H E C O M PA N I E S

The six companies involved were part of an overall assessment project aimed at measuring the extent that lean enterprise tools are implemented successfully.1

M A N A G E M E N T A C C O U N T I N G Q U A R T E R LY

1

SUMMER 2004, VOL.5, NO.4

The common thread among all six companies was

You May Also Find These Documents Helpful

  • Better Essays

    A balanced scorecard is a tool to provide management a way to bridge the gap between the organization’s strategy and vision and the operational processes used to do business. It enables the company to look at more than just the financial targets, but to include nonfinancial measures such as customer service, internal business processes and more. These intangible measures provide better focus on the organization’s long-term strategies. This paper is an attempt to analyze Frieda Fizz decision to utilize a balanced scorecard as they expand into new geographic areas. The strengths and weaknesses of each perspective are discussed along with the pros and cons of using such an approach. It is recommended that Frieda Fizz use this tool through its expansion phase, keeping in mind that whether such an approach succeeds or not depends on organizational support and continual review of its objectives and measures.…

    • 1163 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    A balanced scorecard is a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspective, customer value perspective, process or internal perspective, and learning and growth perspective) for H & R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategic plan for H&R Block.…

    • 1449 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Evaluation Metrics . What metrics might be useful for evaluating the effectiveness of a company’s tr...…

    • 699 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Montgomery, D. C.. (2010). A modern framework for achieving enterprise excellence. International Journal of Lean Six Sigma, 1(1), 56-65.…

    • 1530 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Week 4 Paper

    • 827 Words
    • 4 Pages

    The Balanced Scorecard is a technique used in strategic planning and management system used comprehensively worldwide in business management, government entities and non-profit organizations to align the organizational performance to the corporate vision and its strategic goals. It is “A set of four measures directly linked to a company’s growth” (Pearce & Robinson, 2009, pp202).…

    • 827 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Case Creve Couer Pizza, Inc

    • 8341 Words
    • 34 Pages

    Ittner, C.D. and Larcker, D.F. (1998), “Innovations in performance measurement: trends and research implications”, Journal of Management Accounting Research, Vol. 10, pp. 205-38. Kaplan, R.S. and Norton, D.P. (1992), “The balanced scorecard – measures that drive performance”, Harvard Business Review, pp. 71-80. Kaplan, R.S. and Norton, D.P. (1993), “Putting the balanced scorecard to work”, Harvard Business Review, pp. 134-47. Kaplan, R.S. and Norton, D.P. (1996), The Balanced Scorecard, Harvard Business School Press, Boston, MA. Malmi, T. (2000), “Balanced scorecard in finnish companies: some empirical evidence”, paper presented at the European Accounting Congress in Munich. Miles, R.E. and Snow, C.C. (1978), Organizational Strategy, Structure and Process, McGraw-Hill, New York, NY. Miles, R.E. and Snow, C.C. (1994), Fit, Failure and the Hall of Fame, Free Press, New York, NY. Nanni, A.J., Dixon, R. and Vollmann, T.E. (1992), “Integrated performance measurement: management accounting to support the new manufacturing realities”, Journal of Management Accounting Research, Vol. 4, pp. 1-19. Slocum, J.W. Jr, Cron, W.L., Hansen, R.W. and Rawlings, S. (1985), “Business strategy and the management of Plateaued employees”, Academy of Management Journal, Vol. 28, pp. 133-54. Tymon, W.G., Stout, D.E. and Shaw, K.N. (1998), “Critical analysis and recommendations regarding the role of perceived environmental uncertainty in behavioral accounting research”, Behavioral Research in Accounting, Vol. 10, pp. 23-46. Further reading Gosselin, M. (1997), “The effect of strategy and organizational structure on the adoption and implementation of activity-based costing”, Accounting, Organizations and Society, Vol. 22 No. 2, pp. 105-22.…

    • 8341 Words
    • 34 Pages
    Satisfactory Essays
  • Powerful Essays

    Operational performance measurement remains an unsolved problem. Despite the relatively little attention it gets in the management literature, designing and using metrics to track and improve operating performance is one of the most persistent problems that organizations face. In my interactions with companies in virtually every industry, I scarcely ever encounter one that believes it has an effective set of metrics for their operations: manufacturing, customer service, marketing, procurement and the like. To be sure, companies do have measurements for these areas that they employ every day, but few managers or staff believe that these metrics are the right ones or that they help the company improve its performance and achieve its strategic goals. This is remarkable for two reasons: First, operational performance measurement is so fundamental…

    • 8252 Words
    • 34 Pages
    Powerful Essays
  • Satisfactory Essays

    Crossword

    • 1107 Words
    • 5 Pages

    M H G E P A X O G E U L L N E B H E W D…

    • 1107 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Warren Buffett, one of the world's greatest investors, says that the trick is to look for firms that already have competitive strengths and that operate in areas that are not susceptible to big changes:…

    • 609 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Kaplan, R. & Norton, D. (2007, July-August). Using the Balanced Scorecard as a strategic management system. Harvard Business Review. Retrieved from the ABI/INFORM database.…

    • 4099 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    M H G E P A X O G E U L L N E B H E W D…

    • 735 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    The Balanced Scorecard is a comprehensive framework to achieve the company’s vision and strategy. In addition to measuring the financial side, the work surface also is added to make up for traditional performance evaluation, which emphasizing on financial data. Therefore, the Balanced Scorecard can be said a new system of strategic management with the company strategy, vision and performance evaluation, and not just a performance evaluation system. The Balanced Scorecard is divided into four important perspectives, including financial perspective, customer perspective, internal perspective and innovation and learning perspective. Organizations design performance indices basis on the perspectives to measure the performance, the entire sector information and the organization 's strategy and vision, which are matched together to achieve goals. It is to balance the implementation of organizational performance, seeking short-term and long-term goals, financial and non-financial measurable, and the balance between the performance of the external and internal perspectives (Kaplan and Norton, 1996).…

    • 2503 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Luu Trong Tuan National University of Ho Chi Minh City, Vietnam E-mail: luutrongtuan@hcm.fpt.vn Sundar Venkatesh Asian Institute of Technology (AIT), Thailand Abstract From the balanced scorecard (BSC) framework, which encourages the use of both financial and non-financial measures of performance, allowing the firm to pinpoint its strategic objectives via balancing four perspectives – financial, customers, internal business processes, and learning and growth – to measure firm performance (Kaplan and Norton, 1992; Kaplan and Norton, 1996b), the paper sought to explore how balanced business scorecards were designed and to what extent of success they were implemented at Rang Dong Plastic Joint-Stock Company (RDP) in terms of its organizational structure and company philosophy. Keywords: Balanced scorecard, Performance measurement 1. Introduction Performance measurement systems aim to "integrate organizational activities across various managerial levels and functions" (McNair et al., 1989). The need for integration is supported by Hronec, who defines a performance measurement system as a "tool for balancing multiple measures (cost, quality, and time) across multiple levels (organization, processes and people)" (Hronec, 1993). Edson (1988) and Talley (1991) highlight the need for performance measurement systems to focus attention on continuous improvement. Green et al. (1991) suggest that performance measurement systems should "target the value-added activities of the company". Kaplan (1991) states that an effective performance measurement system “should provide timely, accurate feedback on the efficiency and effectiveness of operations”. Recent research has demonstrated that conspicuous links between a firm’s approach to strategic planning and its business performance exist in small as…

    • 3666 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Panasonic

    • 22643 Words
    • 91 Pages

    M A N U F A C T U R I N G A N D…

    • 22643 Words
    • 91 Pages
    Powerful Essays
  • Good Essays

    Guyabano

    • 737 Words
    • 3 Pages

    C A N C E R A W A Y, G U Y A B A N O T O D A Y…

    • 737 Words
    • 3 Pages
    Good Essays