AllSaints is kenned for offering sharp edge, directional habiliments with a muted palette dominated by blacks, browns, whites, and grays. In reviews by fashion and style upbraiders, AllSaints' habiliments have variously been described as "British chic rock 'n' roll", a "romantically pre-aged look...that evokes the past and a post-apocalyptic future".
AllSaints Spitalfields has had a connection to popular culture since its founding in 1994 when it was designated after a famous London street. Puerile American and British celebrities are visually perceived and photographed wearing AllSaints habiliments to events and entering or leaving AllSaints stores. By mid-2004, AllSaints had expanded to 10 stores in the UK and was poised to launch its childrenswear line. Between mid-2004 and the terminus of 2005, controversial fashion financier Kevin Stanford, co-progenitor of womenswear chain Karen Millen, bought out each of AllSaints partners besides Stuart Trevor, thus acquiring a majority stake in the company. Conclusively in December 2005, Stanford bought out Trevor's stake in the company as well. In 2006, AllSaints sold a 35% stake in the company to Icelandic investment firm, Baugur Group, with Kevin Stanford as the majority shareholder. In tardy 2006, the company launched its e-commerce website.
AllSaints Spitalfields rapidly expanded globally in 2009-10. That same year the company launched its U.S.-concrete e-commerce site and opened its first U.S. store in Incipient York City. Starting in 2009, AllSaints opened stores all across the Cumulated States; including Incipient York, Boston,