Very often, things are not what they seem to be. We often form our opinion bout objects on the basic of superficial impression. One should always try to find out the true nature of things. We should try to find out the reality hidden behind their glittering facade. A book with a beautiful cover has no guarantee of its being interesting.
A beautiful packaged product launched in the market after massive advertising campaign may attract the consumer. He may but that product once but if the product is of poor quality, he would not buy it again. A wise discerning person does not accept things at face value. He gets suspicious of a person or thing which appears too good to be true. His trained eyes can see beyond the superficial appearance of an object.
The quality of anything can be judge only if we come to know the reality of a thing. Gold is gold if the inner metal is also gold. Many things are made of inferior metal and to hide their defect, they are given a shine. They look beautiful and attract many a person who loves beautiful objects. An object with a glittering shin of gold cannot b gold unless the whole object itself is gold. All that glitters is not gold. All people wearing saffron clothes cannot be saints. A foolish man ca never be wise by pretending to be wise.
A person may pretend to be noble, hiding his defects. One cannot judge a person from his smiling face or cheerful appearance. The wearing of a gown cannot make an idiot a lawyer. One often tempted towards external beauty. Sometimes, even the wise fall prey to such temptations. The most innocent masks may hide behind them the most cunning of cheats.
Simplicity can be deceptive too. One may pretend to be simple though one may not