Allegro Whitepaper
ALLEGRO.PL
Biggest Polish Auction Site
Chapter 1: Key facts about fastest growing ecommerce market in Europe
Chapter 2: Key facts about the biggest auction site in Poland
Chapter 3: Blueprint of successful and profitable business activity based on Allegro
Chapter 4: Solution for intercultural problems.
How to internationalize your web shop and start business in Allegro?
Chapter 1: Key facts about polish ecommerce market
Polish ecommerce market is fastest developing in Europe.
Internet population is almost 25 milions of people and GDP per cap. of internet population is $26,889.
(source: http://www.translated.net/en/languages-that-matter)
Here are few other important traits of this market:
Size of the country
The total area of Poland is 312,679 square kilometers (120,726 sq. mi), making it the 69th largest country in the world and the 9th largest in Europe.
People
Poland has a population of over 38.5 million people, which makes it the 34th most populous country in the world and the sixth most populous member of the European Union.
Economic Growth
Poland is an emerging, highly rising market. Even in 2009 when EU economics has noted drops polish economy raised for almost 2 percentages.
Currency
Currency used in Poland is called Zloty. 1 Zloty can be subdivided into 100 grosz. Approximately 4,17 zlotys is worth 1 euro.
Growth of ecommerce and m-commerce
Polish e-commerce is the fastest growing in Europe, predictions of the 24% in 2012 is 8% higher in the average European country where predictions are on the level of 16,1%. In 2012 ecommerce in Poland was worth 5,49€ billion comparing to 4,20€ billion in 2011.
Source: mensis.pl
How much money polish e-customers spend per year?
Source: PayU
Majority of polish e-customers spend between 125-500 euros per year in the internet.
Costs of marketing in Poland
The next 2 diagrams show comparison of costs of Ad Words in few European countries with the average position for that
Biggest Polish Auction Site
Chapter 1: Key facts about fastest growing ecommerce market in Europe
Chapter 2: Key facts about the biggest auction site in Poland
Chapter 3: Blueprint of successful and profitable business activity based on Allegro
Chapter 4: Solution for intercultural problems.
How to internationalize your web shop and start business in Allegro?
Chapter 1: Key facts about polish ecommerce market
Polish ecommerce market is fastest developing in Europe.
Internet population is almost 25 milions of people and GDP per cap. of internet population is $26,889.
(source: http://www.translated.net/en/languages-that-matter)
Here are few other important traits of this market:
Size of the country
The total area of Poland is 312,679 square kilometers (120,726 sq. mi), making it the 69th largest country in the world and the 9th largest in Europe.
People
Poland has a population of over 38.5 million people, which makes it the 34th most populous country in the world and the sixth most populous member of the European Union.
Economic Growth
Poland is an emerging, highly rising market. Even in 2009 when EU economics has noted drops polish economy raised for almost 2 percentages.
Currency
Currency used in Poland is called Zloty. 1 Zloty can be subdivided into 100 grosz. Approximately 4,17 zlotys is worth 1 euro.
Growth of ecommerce and m-commerce
Polish e-commerce is the fastest growing in Europe, predictions of the 24% in 2012 is 8% higher in the average European country where predictions are on the level of 16,1%. In 2012 ecommerce in Poland was worth 5,49€ billion comparing to 4,20€ billion in 2011.
Source: mensis.pl
How much money polish e-customers spend per year?
Source: PayU
Majority of polish e-customers spend between 125-500 euros per year in the internet.
Costs of marketing in Poland
The next 2 diagrams show comparison of costs of Ad Words in few European countries with the average position for that