Allianz Case Analysis
Background of Allianz
In 1890, Allianz was found in Munich and it based in Berlin (History of Allianz, n.d.). At that time, Allianz was introduced as a transport and accident insurer. As years passed, Allianz started opening more branches such as opening a branch in London. Aside from their expanding operations the company did their best in their field of work and subsidiaries. Slowly Allianz becomes better known for their vast operations and coverage of various insurance policies. Up till today, Allianz is now a world branded insurance company which have a good reputation and available all over the globe. They had co-operated with many other companies and it now is still doing well as a company with insured business. Most recent, they own …show more content…
This is where Allianz makes extensive use of promotional videos as an advertisement or as a standalone video to attract the public eye. In relation to the financial company, videos about safety and claim can be done to increase awareness and interest of customers. The advantage here is that the video erected can be done in a meaningful way and will be able to persuade and revoke certain security and safety needs of customers. Videos are a good channel of communication as it can spread the message to the audience. However, most of the time these videos get shunned and ignored more than they actually watched. This causes unnecessary cost on videos making as it is ineffective. Promotional videos may also inject a wrong message to different countries, thus causing a …show more content…
The pages can be used as a platform to connect with the customers and also handle customer relationships. Through the pages, people from all over the world can be filled in with the latest updates from Allianz while also serving as a place where people of same interests can meet to discuss issues relevant to the company profession. The strength of these social media sites is that it is completely free of charge and maintenance can be easy with the right people. Moreover, these sites are the current trend of the era. It creates a bridge for young adults and even teens to get connected with Allianz. The downside, however, is that it can easily deviate to bad PR if a bad comment comes out and circulate the entire site. Aside from that, identity fraud and hackers can easily force their way into the account and steal vital information. Sometimes, it can also be a time waster as efforts here are not as effective as it sounds and looks to
In 1890, Allianz was found in Munich and it based in Berlin (History of Allianz, n.d.). At that time, Allianz was introduced as a transport and accident insurer. As years passed, Allianz started opening more branches such as opening a branch in London. Aside from their expanding operations the company did their best in their field of work and subsidiaries. Slowly Allianz becomes better known for their vast operations and coverage of various insurance policies. Up till today, Allianz is now a world branded insurance company which have a good reputation and available all over the globe. They had co-operated with many other companies and it now is still doing well as a company with insured business. Most recent, they own …show more content…
This is where Allianz makes extensive use of promotional videos as an advertisement or as a standalone video to attract the public eye. In relation to the financial company, videos about safety and claim can be done to increase awareness and interest of customers. The advantage here is that the video erected can be done in a meaningful way and will be able to persuade and revoke certain security and safety needs of customers. Videos are a good channel of communication as it can spread the message to the audience. However, most of the time these videos get shunned and ignored more than they actually watched. This causes unnecessary cost on videos making as it is ineffective. Promotional videos may also inject a wrong message to different countries, thus causing a …show more content…
The pages can be used as a platform to connect with the customers and also handle customer relationships. Through the pages, people from all over the world can be filled in with the latest updates from Allianz while also serving as a place where people of same interests can meet to discuss issues relevant to the company profession. The strength of these social media sites is that it is completely free of charge and maintenance can be easy with the right people. Moreover, these sites are the current trend of the era. It creates a bridge for young adults and even teens to get connected with Allianz. The downside, however, is that it can easily deviate to bad PR if a bad comment comes out and circulate the entire site. Aside from that, identity fraud and hackers can easily force their way into the account and steal vital information. Sometimes, it can also be a time waster as efforts here are not as effective as it sounds and looks to