Alltarim Swot Analysis Of Pharmasim

As the brand manager for OTC cold medicine group, my primary objective was to capitalize on marketing opportunities using Allstar’s identified strengths and weaknesses combined with the identified market threats and opportunities. Allstar’s singular product, Allround, is the market leader and the brand historically has had success in terms of profitability and sales. Allstar Brand’s single product line accounted for 40.4% of the cold product category of the market and 23.8% of the total OTC cold medicine market. However, Allstar management had, rightfully so, become concerned with the competitive nature of the OTC cold remedy market. Senior management suspected that competitive activity would lead to declining market share and profitability