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alps case
3Alps – Case study
General instructions

30 minutes individual preparation prior to class

In one of the ski resorts of the French Alps, 3Alps, the ski-lift daily package, valid from 9 am to 5 pm and for the whole resort, is priced at 15 €. The resort also offers a half-day package at 9 €, starting from 1 p.m.

The resort “tolerates the resale” of un-used or partially used ski-lift daily packages between individual skiers.

It is 12.30 pm, and a skier, who has purchased, in the morning, a daily package, needs for an unpredictable reason, but urgent one, to stop skiing and leave the resort immediately. He is trying to sell his package while a certain number of people are waiting in line at the ski lift package counter to get their half-day package.

Three different situations are described below, with different types of buyers & sellers as well as lines of varying lengths at the ski lift package counter.

In the following results sheet, report:

your estimate of the price level at which you feel the transaction may be made. your answers to the questions.

Please come to class with your answer sheet filled in.

3Alps - Case study
YOUR NAME:
3Alps - Case study - Estimation of results

Question 1: Indicate in the table above the price or price range at which you think the transaction will be made in euros for each situation. Provide explanations below for your estimates of the price range. Be specific for each situation.

Situation #1:
Line situation
There is a long line in front of the ski lift package counter.
Seller
He/she is of the “punchy” type, a real winner. Every Euro counts. Negotiation is part of his/her normal professional activities.
Buyer
He/she has just arrived at the ski resort. He/she has been able to get away from the office this afternoon! He/she is open, confident, and ready to help and

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