Preview

Alternative Refrigerant

Powerful Essays
Open Document
Open Document
1949 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Alternative Refrigerant
THE STORY OF "GREENFREEZE"
In the spring of 1992 Greenpeace brought together scientists who had extensively researched the use of propane and butane as refrigerants, with an East German company DKK Scharfenstein. The company had been producing refrigerators for 50 years and was the leading household appliance manufacturer in the former East Germany. After reunification, however, it faced severe economic problems and was due to be closed down.
The meeting between the scientists and DKK Scharfenstein resulted in the birth of 'Greenfreeze' technology for domestic refrigeration. Greenfreeze refrigerators use hydrocarbons for both the blowing of the insulation foam and the refrigerant and they are entirely free of ozone destroying and global warming chemicals.
When DKK Scharfenstein announced their intention to mass produce "Greenfreeze", Greenpeace successfully campaigned to gather tens of thousands of pre-orders for the yet-to-be-produced new refrigerator from environmentally conscious consumers in Germany. This overwhelming support from the public secured the capital investment needed for the new 'Greenfreeze' product, and at the same time, salvaged the company and saved the jobs of its workers.
The major household appliance manufacturers, who had already invested in HFC-134a refrigeration technology as the substitute for CFCs, at first claimed that the 'Greenfreeze' concept would not work. However, upon realizing that the first completely -CFC, HCFC and HFC-free refrigerator was about to come on the market, and recognizing the market appeal of a truly environmentally friendly refrigerator, the four biggest producers, Bosch, Siemens, Liebherr and Miele gave up their resistance to the hydrocarbon technology, and introduced their own line of 'Greenfreeze' models in the spring of 1993.
Within a year and a half the Greenfreeze technology has spread like wild-fire throughout Europe, and to other parts of the world. Many models of 'Greenfreeze' refrigerators are

You May Also Find These Documents Helpful

  • Better Essays

    In looking at the report, the new pricing of the new product line, which is promoted as safe, effective, and eco-friendly, is probably much more than the consumer is willing to pay and may not work. An intervening factor in the consumer’s decision to purchase the eco-friendly product is the…

    • 890 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Belgium Brewery

    • 524 Words
    • 2 Pages

    Kim Jordan and Jeff Lebusch are the perfect example of environmentally conscious entrepreneurs. Many businesses are practicing greener solutions to run their shops. However, not many of them are willing to sacrifice cost. One of the reasons Kim and Jeff are able to go above and beyond what’s legally adequate is because they stand behind their mission. It definitely makes them stand out as a brewery; especially when the proceeds fund alcohol and drug abuse. Something not heard of from a beer manufacturer. When an entrepreneur believes in their cause, others will follow. Kim and Jeff both understand that in order to purchase atmospherically clean equipment, big money must be spent.…

    • 524 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    LED lighting produces a compound energy benefit when installed in freezer cases. Substantial energy savings can…

    • 268 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    The Brown-Forman Corporation is the world's largest distributions of spirits and wine, which uses ingredients that are climate sensitive and water intensive. The company's long-term interests are to cut our energy consumption and the greenhouse gas emissions (GHG). So, they do not send waste to landfills, and they watch water discharge. The establishment is a leader in their industry as well as in the countries they have a significant presence. As a matter of fact, Brown-Forman initiatives will help with improving climate conditions, which is good for the company's bottom line. For instance, "it influences and enhances brand reputation, contributes to responsible risk management and creates significant cost savings with efficiency within their…

    • 171 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    MABE Case Final

    • 2648 Words
    • 11 Pages

    expanding range of products to fridges and stoves in a wider business scope in Central…

    • 2648 Words
    • 11 Pages
    Better Essays
  • Better Essays

    In light of the global procurement of components and the changing landscape of centralized information but decentralized decision-making, explain how you would advise Maytag Refrigerators on operational best practices using the two concepts we discussed in class. Explain in detail and provide your solutions to the aspects.…

    • 3308 Words
    • 14 Pages
    Better Essays
  • Better Essays

    New Belgium

    • 2286 Words
    • 10 Pages

    New Belgium is constantly striving to improve and employ new techniques to reduce the consumption of natural resources in their processes and increase their energy efficiency and recycling. We see early examples of this in 1998 with a unanimous decision by employees to subscribe 100% of their electricity to City of Fort Collins wind power program and to date, it is the brewery with the largest wind consumption in the country (New Belgium’s steps to being green, ND). This vote was in response to an audit that revealed that brewery’s largest carbon dioxide emiisions were coming from the coal power plant from which it got its energy-the effects of this transition to wind energy saved approximately 15.2 million pounds of coal from being burned and reduced the emissions by 29.4 million pounds from the dates ranging November 1999 to march 2005(New Belgium’s steps to being green, ND). Although New Belgium inevitably had to pay a voluntary premium over coal prices, the company and its employees placed more value on environmental stewardship than that of a larger paycheck. The…

    • 2286 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Defining Marketing Paper

    • 837 Words
    • 4 Pages

    Nowadays, customers are concerned with “going green”. Many small and large companies such as Wal-Mart are jumping on the bandwagon for coming up with a “green marketing”. Investors are now making decisions not only based on financial data but also what are the environmental consequences an activity organized by the company will contribute to. Being that Wal-Mart is a known company, their main objective is to build on the company image. They have vowed to reduce its greenhouse emissions from the products it sells to the trucks that deliver them (Friedman, 2007).…

    • 837 Words
    • 4 Pages
    Good Essays
  • Good Essays

    If the only way to save your life was to blame an innocent member in your community, would you? In The Crucible, Arthur Miller expresses the acts of finding a scapegoat through John Proctor and Reverend Hale juxtaposed to Abigail, the girls and some of the accused. Many of the accused “witches” admit to being a witch and save their own lives by offering the names of other witches in the community. If the accused claim they are not witches, they will be hanged for witchcraft, but if they confess and desire God’s forgiveness, their lives will be spared. “HALE: You have confessed yourself to witchcraft, and that speaks a wish to come to Heaven’s side. And we will bless you Tituba.” (Page 43).…

    • 815 Words
    • 4 Pages
    Good Essays
  • Better Essays

    There was a dilemma regarding sustainable economic development in my company, Spectrum Sunglass Company. Due to the request of “green” from Bigmart, which was the largest retail customer, my company should have decided whether its strategy plan needed to be adjusted. I was the Director of Product Innovation within the R&D unit, in addition to being a resolute advocate for reducing the company’s dependence on petrochemical raw materials. However, much resistance took place. I had 96 weeks to persuade my superiors and colleagues.…

    • 1615 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    An Efficient Solution

    • 312 Words
    • 2 Pages

    In conclusion, the article “An Efficient Solution” is about improving the efficiency along the energy chain.…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Essay About Greenwash

    • 1273 Words
    • 6 Pages

    Swick, D. 2007, ‘An Examination of Greenhouse Gas Reduction Potential at the University of Kansas ’, May 18, pp. 1-23.…

    • 1273 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Haier's Case

    • 2554 Words
    • 11 Pages

    We recommend that Haier pursues offensive strategy - improves & strengthens its competitive position in a niche market of compact refrigerators - that will result in gross profit of $19 million and marketing ROI of 40% by reaching market share of 35% by 2010, and in gross profit of $35 million and marketing ROI of 53% at market share level of 40% by 2015 (see Exhibit 4).…

    • 2554 Words
    • 11 Pages
    Good Essays
  • Powerful Essays

    Data Center

    • 1238 Words
    • 11 Pages

    Begin with an efficient water cooled variable speed chiller, add high efficiency air handlers, low-pressure drop components, and finish with an integrated control system that minimizes unnecessary dehumidification and simultaneous heating and cooling. • Benchmark existing facilities Use temperature resets to allow use of medium-temperature chilled water (55 degrees Fahrenheit or higher). Warmer chilled water improves chiller plant efficiency and eliminates the need for the chiller during many hours of operation (tower cooling). • Continuously monitor energy and environmental conditions • Document design intent…

    • 1238 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Case Study

    • 1546 Words
    • 7 Pages

    Thanks for returning my call so promptly, David. I was talking to Pat Wright at a cocktail party last night, and he told me that there is going to be trouble at the new products committee meeting tomorrow morning. Seems Sherry Smith has decided that our waste treatment plant is inadequate to handle the additional load from the degreasers needed for the new refrigerator line I knew we’d have nothing but trouble putting a consumer advocate on the committee.…

    • 1546 Words
    • 7 Pages
    Powerful Essays