alton towers assignment
Task one
Alton towers key customer market segments:
Alton towers target a wide range of customers as they have a lot to offer for different people, gender doesn't come into this I don't think as boys and girls both enjoy rides. They target families as they cant just target children as children cant get all the way to Alton towers and pay for it as well, they try and draw the parents in as they will be paying for the children. Also Alton towers have a big target market on ‘thrill seekers’ that's ages 16-60+ I would say and this is the people that really want to have a amazing time who love the biggest fastest and the most scary rides and Alton towers target them because they also come in groups just like families. Alton towers marketing team have to make new rides appeal to all ages this includes thrill seekers and families, men and women. Or if the new rides are just designed for little ones then families would be aimed at. The reason they target certain people is because they know who would rather go on big headliner rides all day to the people who would rather go on more chilled rides like log flume and rapids. How they do this is making rides for everyone for example ‘oblivion’ that is a ride that thrill seekers will love as is big, fast and gives you that great buzz afterwards.
Groups and groups of customers come to Alton towers day in day out, some stay over night in the hotel, which is another service they offer. Alton towers are aiming to give all customers and experience and a day to remember by offering what someone would want on a good day out, spa treatments for all those people who want to chill and relax, a water park for anyone wanting a exciting day on big slides and the main factor the theme park. And even a conference center for anyone who needs to have a discussion about business. Alton towers try to provide as much as they can and always want to know what they can do to make themselves better, every car in the car park is targeted with a
Alton towers key customer market segments:
Alton towers target a wide range of customers as they have a lot to offer for different people, gender doesn't come into this I don't think as boys and girls both enjoy rides. They target families as they cant just target children as children cant get all the way to Alton towers and pay for it as well, they try and draw the parents in as they will be paying for the children. Also Alton towers have a big target market on ‘thrill seekers’ that's ages 16-60+ I would say and this is the people that really want to have a amazing time who love the biggest fastest and the most scary rides and Alton towers target them because they also come in groups just like families. Alton towers marketing team have to make new rides appeal to all ages this includes thrill seekers and families, men and women. Or if the new rides are just designed for little ones then families would be aimed at. The reason they target certain people is because they know who would rather go on big headliner rides all day to the people who would rather go on more chilled rides like log flume and rapids. How they do this is making rides for everyone for example ‘oblivion’ that is a ride that thrill seekers will love as is big, fast and gives you that great buzz afterwards.
Groups and groups of customers come to Alton towers day in day out, some stay over night in the hotel, which is another service they offer. Alton towers are aiming to give all customers and experience and a day to remember by offering what someone would want on a good day out, spa treatments for all those people who want to chill and relax, a water park for anyone wanting a exciting day on big slides and the main factor the theme park. And even a conference center for anyone who needs to have a discussion about business. Alton towers try to provide as much as they can and always want to know what they can do to make themselves better, every car in the car park is targeted with a