What do we mean by strategy?
Long term plan to achieve the goal and objectives matching internal strengths and external opportunities and Sense of purpose also organization try to Change customers’ behavior and Standard pattern of behavior over a period of time in order to achieve objectives. 5 P’s for Strategy (Henry Mintzberg,1996). * Plan:long term plan action to deal with a situation.They are made in advance of the actions to which they apply. * Ploy: specific “maneuver” to win competitor.Use of threats&Actions to not allow competitive response. * Pattern: style of working or way of working stream of actions. Consistency in behavior. * Position : Locating an organization in an environment (n-person games) * Perspective: Rightway or strong& stable wayto know the world.H-P way (Engineering culture)&Perspective is shared&Collective mind
A different set of P’s (jarzabkowski, 2007) * Practitioners : people who perform strategy related activities * Practices:tools,methods,frameworks and routines thatpeople utilize to do strategy. * Praxis: Purposive action to change things.
*Third presentation
Block 2 (1.5) : The impact of economics
Industrial Organization Economics
How can company position themselves in industries to got big profits?
Competitive advantage * Innovation and making deferent than other * Understanding positioning industry environment. * Managers need to develop understanding of direction and Industry structures to present the company opportunities and Threats.Contributors lead.
Competitive advantage: grows out of company value is able to create Value more than cost, cost leadership also competitive advantage. Abilities you have resource and you able to do it.
Four requirements:value, rare, hard to imitate, organizational structure
Strategy on unique activities * Different set of activities to deliver a unique& mix of