This industry analysis will aid in discussing the industry in which Amazon.com will be located. Amazon.com is a part of the online retailing industry, which allows for consumers to purchase goods using the Internet and company websites. We will also determine how the company will compete in this industry.
The online retail industry is affected by many trends in the general public. Some of these trends include, cultural trends, social trends, and technological trends. E-retail allows for us to purchase goods at the convenience of ourselves, whether it be in a workplace or at home, or on a desktop computer, a laptop, or even our phone if it permits. This eliminates the stresses and inconveniences that come with going from store to store in search of the goods and does not require us to accomplish this within the business hours of the various businesses. As U.S. citizens, we know and experience the necessity for technology and the Internet. These are things that are becoming a part of our daily lives more and more each day. With this cultural trend, e-retail is an industry that definitely has a chance for growth. Socially, as U.S. citizen, we are known to be lazy. Although this can be portrayed as a bad trait, we can easily say that we simply find easier and less laborious alternatives to complete tasks. With that being said, the Internet and e-retail allows us to find almost everything that we are in search of whether it is a good or service or even just information. Another factor involved is technological trends, which will always and even more so in the future, expand, grow, and be one of the most innovative trends. Amazon will be able to use this to not only advance their checkout and delivery process, but this will also allow them to grow their line of Kindles and smartphones. As e-retail becomes an integrative part of how consumers purchase goods, Amazon will be able to excel in this industry and has already proven to do so.