Amazon Case Notes
Amazon Case Study – Notes
1. Using appropriate theories/tools/models covered on the module:
* Critically examine Amazon’s strategic positioning on the European market. Access the extent to which value innovations contributed to Amazon’s success as a global player (35 marks)
* Evaluate Amazon’s business and corporate-level strategy - a key component to the company’s continued success, by discussing approaches adopted to establish a truly global brand (25 Marks)
* Suggest and evaluate one possible strategy for Amazon.com, using SAFe methodology (15 marks) 2. Critically reflect upon your learning experience by referring to the learning cycle by Race (1999) as set against the modules learning outcomes (see Module handbook). Introduction 1. $29.4bn (£19.3bn) revenue, 2008 2. 20,700 staff, 2008 3. Continued to make strategic investment decisions during the global financial crisis 4. Strategic long term view on any investment decision, no expected ROI for 5-7 years 5. Diversification from online retailer to web services and infrastructure development
The Founder –Jeff Bezos 1. 2009 Possible problem areas identified by CEO Jeff Bezos include; * Depressed consumer spending * Is investment in technology and innovation the correct strategy for sustaining competitive advantage? * Amazons SBU structure and customer focus * Amazons forward thinking business model (5 years or more) Is this correct? 2. Visionary. Predicted the growth rate of WWW of 2300% per month 3. Technology enthusiast from a very early age 4. Graduated highest in his class at Princeton (Summa cum Laude “with highest Honour”) 5. Based on growth figures he quit Wall Street job to pursue opportunity 6. Business started on his rented home garage 7. Books chosen product as the global market exceeded $80bn per annum 8. Seattle chosen because; * home location of
1. Using appropriate theories/tools/models covered on the module:
* Critically examine Amazon’s strategic positioning on the European market. Access the extent to which value innovations contributed to Amazon’s success as a global player (35 marks)
* Evaluate Amazon’s business and corporate-level strategy - a key component to the company’s continued success, by discussing approaches adopted to establish a truly global brand (25 Marks)
* Suggest and evaluate one possible strategy for Amazon.com, using SAFe methodology (15 marks) 2. Critically reflect upon your learning experience by referring to the learning cycle by Race (1999) as set against the modules learning outcomes (see Module handbook). Introduction 1. $29.4bn (£19.3bn) revenue, 2008 2. 20,700 staff, 2008 3. Continued to make strategic investment decisions during the global financial crisis 4. Strategic long term view on any investment decision, no expected ROI for 5-7 years 5. Diversification from online retailer to web services and infrastructure development
The Founder –Jeff Bezos 1. 2009 Possible problem areas identified by CEO Jeff Bezos include; * Depressed consumer spending * Is investment in technology and innovation the correct strategy for sustaining competitive advantage? * Amazons SBU structure and customer focus * Amazons forward thinking business model (5 years or more) Is this correct? 2. Visionary. Predicted the growth rate of WWW of 2300% per month 3. Technology enthusiast from a very early age 4. Graduated highest in his class at Princeton (Summa cum Laude “with highest Honour”) 5. Based on growth figures he quit Wall Street job to pursue opportunity 6. Business started on his rented home garage 7. Books chosen product as the global market exceeded $80bn per annum 8. Seattle chosen because; * home location of