Amazon case study
1-4. In what ways does Amazon, as a company, evidence the willingness and ability to collaborate?
As we discussed in class, collaboration is the activity of two or more people working together to achieve a common goal, product, or service. Collaboration with competing firm is a critical aspect to Amazon’s business model. In late 2007, with the introduction of the Kindle e-reading device According to Science daily, Amazon’s collaboration with competing firms such as Apple allows iPad consumers to obtain application such as Kindle without directly accessing Amazon reading device separately. Apple consumers can access books to read on their devices, thus creating a bigger consumer market for Amazon. By collaborating with competing companies Amazon has capabilities to boost its brand and technologies which has creating a better control on its current market. In recent article published in strategy and Business analyzing the Amazon model, Amazon manager interviewed for the study put it, “If you want to be a platform, you have to sign up as many of the market players as possible—even if that means branding for competitors (who then become customers). Otherwise you can never become the predominant player.” 1-5. In what ways does Amazon, as a company, evidence the willingness and ablity to experiment?
In 1999, Amazon tried online auctioning system, but was never able to break the competition against ebay, although they tried something new it has never served to advance the company. Amazon CEO Jeff Bezos said “innovators also need to have a willingness to fail and to be misunderstood for long period of time. He continues to state a willingness to fail and to be misunderstood then what you can do is you ramp up your rate of experimentation”. Experimentation as our books puts it is making a reasoned analysis of an opportunity, and envisioning potential solutions. As a company, Amazon has experimented with its customers through their product to be the best and discount
As we discussed in class, collaboration is the activity of two or more people working together to achieve a common goal, product, or service. Collaboration with competing firm is a critical aspect to Amazon’s business model. In late 2007, with the introduction of the Kindle e-reading device According to Science daily, Amazon’s collaboration with competing firms such as Apple allows iPad consumers to obtain application such as Kindle without directly accessing Amazon reading device separately. Apple consumers can access books to read on their devices, thus creating a bigger consumer market for Amazon. By collaborating with competing companies Amazon has capabilities to boost its brand and technologies which has creating a better control on its current market. In recent article published in strategy and Business analyzing the Amazon model, Amazon manager interviewed for the study put it, “If you want to be a platform, you have to sign up as many of the market players as possible—even if that means branding for competitors (who then become customers). Otherwise you can never become the predominant player.” 1-5. In what ways does Amazon, as a company, evidence the willingness and ablity to experiment?
In 1999, Amazon tried online auctioning system, but was never able to break the competition against ebay, although they tried something new it has never served to advance the company. Amazon CEO Jeff Bezos said “innovators also need to have a willingness to fail and to be misunderstood for long period of time. He continues to state a willingness to fail and to be misunderstood then what you can do is you ramp up your rate of experimentation”. Experimentation as our books puts it is making a reasoned analysis of an opportunity, and envisioning potential solutions. As a company, Amazon has experimented with its customers through their product to be the best and discount