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Amazon.com
AMAZON.COM INC.

ASSIGNMENT TOPIC:- Trace the history of Amazon. There strategic development , there opportunities and threats and there leadership style

Name : Syed Furqan Hussain Rizvi
Student id : RISYBM0312
LACTURER NAME ; ROSS SPENCE
TUTOR'S NAME :IAN JIN (Friday 3-5)

CONTENT

1.1 INTRODUCTION TO AMAZON
1.2 HISTORY
1.3 STRATEGIES OF AMAZON
2.0 CRITICISM
2.1 FIRST CLAIM
2.2 SECOND CLAIM
3.1 PEST ANALYSIS
3.2 SWOT ANALYSIS
4.0 LEADERSHIP STYLE

AMAZON.COM INC.

1.1 INTODUCTION:- Amazon.com is now a well known online merchant website where people can buy books, DVDs , cd's, mp3, songs, movies, furniture, jewellery, electronics, games, softwares and many more.
1.2 HISTORY:-

Amazon was incorporated in 1994,in the state of Washington.In July 1995,the company started there services and sold its first book on Amazon.com "Douglas Hofistadeter's Fluid concepts and creative Analogies " Douglas Hofstadter's Fluid Concepts and Creative Analogies computer Models of the Fundamental Mechanisms of Thought." In October 1995, AMAZON announced itself to the public. In 1996, it was reincorporated in Delaware. Company issued its initial public offering of stock on may 15,1997, trading under the NASDAQ stock exchange symbol AMZN, at a price of us $18.00 per share ($1.50 after three stock splits in late1990s).
Lets have some look on economic growths of Amazon
Below is the graph tracing there history
[pic]
http://seekingalpha.com/article/1150371-what-happens-when-amazon-s-growth-rate-slows-just-like-apple
So we clearly can see at every level Amazon is growing, it looks similar as an old saying "slow and steady win the race" Amazon is actually doing the same thing, they are not looking for short term plans they have there long term plans which can hurt the short profit but in the long run Amazon survived is doing actually good now it has

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