Preview

Amazon.com

Powerful Essays
Open Document
Open Document
1669 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Amazon.com
Company report: Amazon.com, Inc.
Amazon.com Inc is an online global retailing company based in Seattle, Washington. With 117,300 employees, Amazon was established by Jeff Bezos in 1994 as an online book store. 59.8% of its total revenue is generated within North America (Amazon.com). Locating its headquarters in Seattle, Amazon built hub distribution channels in major cities such as Los Angeles and New York, testing various new strategies or goods before launching worldwide. Starting from 1999, the company rigorously expanded its territory by acquiring stakes of drugstore.com, HomeGrocer.com, Shopbop.com, Pets.com and Exchange.com and aligning with well set up existing global businesses such as Toysrus.com, NBA, Bombay Company, located in Canada, and joyo.com, located in China (Marketline). Now Amazon has headquarters in China, Japan, France, India, UK, Luxembourg, Germany, Costa Rica, Ireland and is about to launch another one in South Korea (OneSource).
Amazon’s priority is its customers. Jeff Bezos loves to say, “Above all else, align with customers. Win when they win. Win only when they win.” (Readwrite) Amazon was the first on line retailing company that allows customers to leave reviews on its website, even though some sellers were uncomfortable with negative comments about products. Amazon believes that their effective marketing is a consequence of their focus on continuously improving the customer experience. Part of their mission statement is to be “Earth’s most customer-centric company” Amazon tries to offer anything a customer could possibly imagine online with a low price, which results in a low margin, high volume structure. However, unlike common discount retailers offering poor quality, limited item selections, and bad service, Amazon keeps the quality of products and service at high-end while cutting the price down.
Amazon.com will probably continue to post strong revenue growth going forward, though it is expected that the bottom line will



References: Euromonitor Non-Store Retailing Company Shares from trade sources/national statistics 2014, Euromonitor. Retrieved from http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspxLerman, S. IBISWorld Industry Report 45411a E-Commerce & Online Auctions in the US. (2014, July 1) IBISWorld. Retrieved from http://www.ibisworld.comMarketLine Industry Profile Global Online Retail. (2013, July). New York, NY: MarketLine Advantage. Retrieved from http://advantage.marketline.com/Product?pid=MLIP1062-0007&view=d0e5MarketLine Company Profile Amazon.com,Inc. (2013, Aug 13). New York, NY: MarketLine Advantage. Retrieved from http://advantage.marketline.com/Product?pid=MLIP1062-0007&view=d0e5Jack Nicas. Amazon Asks FAA for Permission to Test Drones (2014, July 11). The Wall Street Journal. Retrieved from http://online.wsj.com/articles/amazon-asks-faa-for-permission-to-fly-drones-1405088198?KEYWORDS=amazon+droneValue Line, Amazon.com Inc. (2014). Value Line Publishing LLC. Retrieved from https://research.valueline.com/research?#sec=company&sym=AMZNR.J. Hottovy, , Amazon.com Inc. Financial Anaylsis. (2014, July 29) MorningStar Inc. Retrieved from http://library.morningstar.com/stock/quote?t=AMZN&region=USAIndustry Financial Report, (2014, June). Bizminer. Retrieved from http://www.bizminer.com/industries/Electronic-Shopping-NAICS-454111/Dan Frommer. The Difference between Apple & Amazon in One Chart. (2012, Sep 10). Readwrite. Say Media, Inc. Retrieved from http://readwrite.com/2012/09/10/the-difference-between-apple-amazon-in-one-chartOneSource. Amazon.com, Inc report OneSource Global Business Browser. Infogroup. Retrieved from http://globalbb.onesource.com/web/Reports/ReportExportHost.aspx?&KeyID=741945&Process=CP&Report=UNIFIEDSUMMARY&PrintReady=1ADAGE. Alibaba Challenges Amazon in the U.S. With Invitation-Only Boutique Website. (2014 Sep 24.) Advertising Age. Retrived from http://www.forbes.com/sites/groupthink/2013/09/24/6-things-online-retailers-can-learn-from-amazon/Todd Bishop. Amazon Kindle gets 62% of U.S. e-reader usage, and kindle fire is 14% of tablets. (2012, April 5).GeekWire. Retrieved from http://www.geekwire.com/2012/amazon-kindle-holds-steady-62-ereader-usage/Amazon.com, Inc. Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. (2014, Sep 22) Retrieved from http://www.amazon.com/My Say. 6 Things Online Retailers Can Learn From Amazon. (2013, Aug 23). Forbes. Retrieved from http://www.forbes.com/sites/groupthink/2013/09/24/6-things-online-retailers-can-learn-from-amazon/Jason Del Rey. Why Alibaba Is Worth More Than Amazon, in Three Charts. (2014, Sep 23). Record. WordPress.com Retreived from http://recode.net/2014/09/23/why-alibaba-is-worth-more-than-amazon-in-three-charts/

You May Also Find These Documents Helpful

  • Better Essays

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
  • Better Essays

    There are many internal and external factors that can affect how a business is developed and maintained. Amazon.com has been molded from many of these factors that exist within their business and their macroenvironment. Macroenvironment is defined as the most general elements in the external environment that potentially influence strategic decisions (Bateman & Snell, 2009). Internal business factors can include new entrants, buyers, suppliers, rivals, substitutes and complements, and the competitive environment Amazon is faced with. The macroenvironment introduces the economy, technology, laws and politics, demographics, and social values that may affect Amazon’s progress as a leading, online retail provider.…

    • 1179 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Capstone Project Bus599

    • 2781 Words
    • 12 Pages

    Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.…

    • 2781 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Bus 320 Final Paper

    • 1741 Words
    • 7 Pages

    Founded in 1995 by Jeff Bezos, Amazon.com has become one of the largest known online stores in the world. In 1995, Amazon.com sold its first book online, which was shipped from Bezos’s garage in Bellevue, Washington (Amazon.com Mission Statement, 2012). Many may not know that Amazon.com had a slow start because their online layout was not appealing. Within a few years Bezos attracted a few investors who took interest in his venture and invested approximately $140,000. Bezos decided to use the money to create a more appealing website to attract more customers. The sales for the next three years surpassed Bezos’s expectations. After analyzing the sales data, he found that people were not only purchasing domestically, but also from around the world. Amazon.com has grown from a small company to a worldwide business in just a few short years. This rapid growth requires a company to reevaluate how it does business if it plans to expand or maintain its marketplace for the future.…

    • 1741 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Amazon.com is an American international e-commerce company which has headquarters located in Seattle, Washington, United States. Jeff Bezos incorporated the company (as Cadabra) in July 1994 and then the site went online as Amazon.com in 1995. The company was renamed after the Amazon River, one of the largest rivers in the world. Which was named after the Amazons, the legendary nation of female warriors in Greek mythology.…

    • 828 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Amazon has proven to be a successful and profitable organization in terms of growth, with a current net income in 2008 of 663 million dollars. The company uses Customer Relationship Management (CRM) and Information Technology to record customer buying habits, investing a lot of time and money researching customer trends. Doing this they are able to locate and prepare for sales estimated from previous years. A high percentage of their customers buy during the holiday season; knowing this enables Amazon to offer different promotions and selling strategies tailored to meet the customers demand and needs.…

    • 317 Words
    • 2 Pages
    Good Essays
  • Better Essays

    1. Summary statement of the problem: Even though Amazon.com implemented a viable corporate strategy by increased market share, expanded product offering, and overall sales growth, yet still faces the pressure from the stock market to continue to produce steady profits. Coming from a combination of trimmed customer confidence level and a larger unemployment rate, these two areas make the retail future of Amazon.com to seem unclear.…

    • 3537 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    Comparing Two Businesses

    • 2306 Words
    • 10 Pages

    Amazon.com, Inc. (NASDAQ: AMZN) with a +$100 billion market capitalization is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and China. It may also launch websites in Netherlands, Sweden, and India. It also provides international shipping to certain countries for some of its products. Jeff Bezos founded Amazon.com, Inc. in 1994, and the site went online in 1995. It is named after the Amazon River, one of the largest rivers in the world. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon uses the internet as the sole method for selling goods to its consumers. Amazon's competitors, such as Barnes and Noble, and Borders use brick and mortar as their main distribution channel. This method of using many store fronts is extremely costly. Stores such as Borders and Barnes and Noble have very high overheads because they pay premium rents to be in central locations, and must pay salaries to sales representatives. Amazon does not share this same high overhead, which gives Amazon a competitive advantage. This advantage is a result of the fact that Amazon's business model allows for a central distribution center in an area where the rent is low. As a result, they are able to sell their products for a…

    • 2306 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Amazon.com.com, Inc. is the world’s largest retailer (Barney, 2011) conducting online business with its headquarters in Washington, USA. Amazon.com.com started its operations as an online bookstore in 1995 by Mr. Jeff Bezos (Gary, 2005). Later on the business was expanded by selling Digital Videos, Compact Disks, Media Player 3, computer software, games for kids and youth, house hold electronic devices, furniture and fixture, food related items and other marketable mix.…

    • 2067 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Amazons mission and goal is “ to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq#14296). Their business summary states “Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. It also offers programs that enable sellers to sell their products on company 's Websites, and their own branded Websites. In addition, the company serves developers and enterprises through Amazon Web Services, which provides access to technology infrastructure that developers can use to enable virtually various type of business. Further, it manufactures and sells the Kindle e-reader. Additionally, the company provides fulfillment services; miscellaneous marketing and promotional agreements, such as online advertising; and co-branded credit cards. Amazon.com, Inc. was founded in 1994 and is headquartered in Seattle, Washington.” (http://finance.yahoo.com/q/pr?s=AMZN+Profile).…

    • 1175 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Amazon Long Tail

    • 730 Words
    • 3 Pages

    Amazon.com is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items.”…

    • 730 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Cited: Johnson, Mark W. "Amazon 's Smart Innovation Strategy." Businessweek. Businessweek.com, 12 Apr. 2010. Web. 5 Oct. 2013.…

    • 593 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Lakewood Church currently utilizes two different contracts when dealing with independent contractors, a general agreement or a work made for hire agreement. The difference between the legal effects of these agreements is very important.…

    • 188 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    AMAZON- is a american electronic commerce and cloud computing company based in Seattle Washington that was first started on the 4th of July 1994 by a gentleman named Jeff Bezos. this company is currently the largest internet retailer in the world. amazon also works alongside other retail companies including the uk the service provides a huge range of products such as BOOKS, DVDS AND MUSIC, HOME AND GARDEN PRODUCTS, HEALTH AND BEAUTY ITEMS along with a lot lot more.…

    • 1528 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Executive Summary of Amazon

    • 3297 Words
    • 14 Pages

    10. Robert D. Hof. (2006). Jeff Bezos ' Risky Bet. Available: http://www.businessweek.com/magazine/content/06_46/b4009001.htm. Last accessed 29th Jan 2011.…

    • 3297 Words
    • 14 Pages
    Best Essays

Related Topics