Preview

Amazon.Com in China - Brief Analysis on Its Supply Chain Management Strategy & Proposed Recommendations

Powerful Essays
Open Document
Open Document
4374 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Amazon.Com in China - Brief Analysis on Its Supply Chain Management Strategy & Proposed Recommendations
Chen Nanyou
Du Huanhuan
Gao Yilei
Guo Jing
Hong Jingqing
Ker Qian Yin
National University of Singapore

Part 1: Introduction to Amazon China’s Background and its Supply Chain
Amazon was founded by Jeff Bezos in 1995, started as an online bookstore with a vision to become the Earth’s biggest bookstore. It was soon diversified into selling DVDs, software, video games, electronics, and etc while the company’s positioning changed to the Internet’s No.1 retailer. In 2001, Amazon set a new goal as the Earth’s most customer centric company. Ever since, building up a customer-centered service business enterprise is the development direction of Amazon. Soon after gaining a firm footing in Europe, Amazon eyed on China as its next expansion target with huge market and great potential. In 2004, Amazon acquired Joyo.com, one of the largest online shopping malls in China located in Beijing, as its subsidiary in China. Joyo.com domain was officially renamed to Amazon.cn in 2007 and its Chinese name was changed to Joyo Amazon. It expanded rapidly and constructed new Distribution Centers (DCs) all over China to build up the infrastructure of Amazon’s B2C business. In 2011, Joyo Amazon was renamed to Amazon China which signified great important attached from Amazon headquarter, as well as its determination of long-term investment and support to Amazon China.
As a B2C e-commerce online shopping enterprise, Amazon China currently has approximately 2.6 million types of commodities in 28 categories. There are three typical logistics models of B2C e-commerce: the third-part logistics model, the self-run logistics model and joint distribution model. Amazon China adopts a combination of self-run model and third-part logistics model. This is to minimize the risks, costs and delivery time to meet to unique demand of Chinese customers, which is to be able to receive the product they ordered within one day. Mostly Amazon China would use its own logistics to deliver the goods,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    BUS3022 Unit 3 Assignment 1
    • 891 Words
    • 3 Pages

    BUS3022 Unit 3 Assignment 1

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
    Read More
  • Good Essays

    Orwell's use of foreshadowing in novel 1984; "Crystal Balls and the Psychic Hotline"
    • 865 Words
    • 3 Pages

    Orwell's use of foreshadowing in novel 1984; "Crystal Balls and the Psychic Hotline"

    Throughout the centuries, people have often wished they could somehow know what would happen in the future before it actually happened. Sometimes, however, certain consequences are hinted at ahead of time, giving you a chance to take care of it before it is too late. In his book 1984, George Orwell uses foreshadowing through Winston 's dreams and memories to predict what will happen in later events, which then explain what took place before.…

    • 865 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Capstone Project Bus599
    • 2781 Words
    • 12 Pages

    Capstone Project Bus599

    Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.…

    • 2781 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Better Essays

    Bus 320 Final Paper
    • 1741 Words
    • 7 Pages

    Bus 320 Final Paper

    Founded in 1995 by Jeff Bezos, Amazon.com has become one of the largest known online stores in the world. In 1995, Amazon.com sold its first book online, which was shipped from Bezos’s garage in Bellevue, Washington (Amazon.com Mission Statement, 2012). Many may not know that Amazon.com had a slow start because their online layout was not appealing. Within a few years Bezos attracted a few investors who took interest in his venture and invested approximately $140,000. Bezos decided to use the money to create a more appealing website to attract more customers. The sales for the next three years surpassed Bezos’s expectations. After analyzing the sales data, he found that people were not only purchasing domestically, but also from around the world. Amazon.com has grown from a small company to a worldwide business in just a few short years. This rapid growth requires a company to reevaluate how it does business if it plans to expand or maintain its marketplace for the future.…

    • 1741 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Amazon.Com and Mattel - a Strategic Perspective
    • 1370 Words
    • 6 Pages

    Amazon.Com and Mattel - a Strategic Perspective

    Amazon.com, from a strategic approach, is dominating the world-wide-web. They have become the world leader in online sales of books, music, videos, movies and other products and services. Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply chain relations. By making these strategic advances, Amazon was able to achieve and sustain their competitive advantage.…

    • 1370 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Health And Social Care Level 3 Unit 1 P1
    • 1303 Words
    • 6 Pages

    Health And Social Care Level 3 Unit 1 P1

    TASK 1 BASICALLY (P1, P2 & M1) Extrinsic factors: they are basic forms or approaches whereby the body becomes subjected to injury by external circumstance or causes. These injuries are precipitated or induced by different causes- • Coaching: are introduced into unsuitable and improper coaching direction and information from coaches, mentors or trainers. This could be as a result of very bad administration displayed or shown to players. • Incorrect technique: players cause bruises, cramps or fractures to themselves as a result of bad approach in handling apparatus in sporting facilities.…

    • 1303 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    D1 Evaluate how successful a selected
    • 828 Words
    • 3 Pages

    D1 Evaluate how successful a selected

    Amazon.com is an American international e-commerce company which has headquarters located in Seattle, Washington, United States. Jeff Bezos incorporated the company (as Cadabra) in July 1994 and then the site went online as Amazon.com in 1995. The company was renamed after the Amazon River, one of the largest rivers in the world. Which was named after the Amazons, the legendary nation of female warriors in Greek mythology.…

    • 828 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Brick and Mortar study case
    • 644 Words
    • 3 Pages

    Brick and Mortar study case

    Amazon for instance, the world’s largest online retailer owns several warehouses across Seattle, Washington and manages others retailer’s products by using an efficient computerized inventory system. Their warehouses use a bar-code system that allow manual workers to identify and match all orders, pack and weight them at the distribution centre efficiently therefore, providing great responsiveness and fulfill orders in short lead times. Their distribution however is outsourced. Amazon uses United Parcel Post and…

    • 644 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Comparing Two Businesses
    • 2306 Words
    • 10 Pages

    Comparing Two Businesses

    Amazon.com, Inc. (NASDAQ: AMZN) with a +$100 billion market capitalization is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and China. It may also launch websites in Netherlands, Sweden, and India. It also provides international shipping to certain countries for some of its products. Jeff Bezos founded Amazon.com, Inc. in 1994, and the site went online in 1995. It is named after the Amazon River, one of the largest rivers in the world. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon uses the internet as the sole method for selling goods to its consumers. Amazon's competitors, such as Barnes and Noble, and Borders use brick and mortar as their main distribution channel. This method of using many store fronts is extremely costly. Stores such as Borders and Barnes and Noble have very high overheads because they pay premium rents to be in central locations, and must pay salaries to sales representatives. Amazon does not share this same high overhead, which gives Amazon a competitive advantage. This advantage is a result of the fact that Amazon's business model allows for a central distribution center in an area where the rent is low. As a result, they are able to sell their products for a…

    • 2306 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Leadership at Amazon.com
    • 1141 Words
    • 4 Pages

    Leadership at Amazon.com

    Amazon.com is an internet giant in terms of e-commerce. It was incorporated by Jeff Bezos in 1994 under the name Cadabra. In 1995 he changed the name to Amazon because he decided the former sounded too similar to “cadaver” and because he wanted a name beginning with “A” so it would potentially be at the top of any search results returned in alphabetical order. Amazon.com has headquarters in Seattle, Washington but has retail websites across the globe. It is the world’s largest internet company. Jeff Bezos has a solid reputation that is appreciated by colleagues, employees, and customers alike. Forbes magazine touts his status as “our greatest living CEO” while his employees perhaps know him best for leaving an empty seat open at conference meeting tables. The empty chair is symbolic of the customer at Amazon.com and Bezos often refers to it as “the most important person in the room” (Hartung 2013). While many leaders in retail recognize the importance of customer satisfaction, by making the customer an active presence at meetings Jeff Bezos sends a powerful message to his constituents.…

    • 1141 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Amazon Long Tail
    • 730 Words
    • 3 Pages

    Amazon Long Tail

    Amazon.com is a Fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the Internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items.”…

    • 730 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Global Marketing: Burberry in China, PESTLE analysis
    • 2630 Words
    • 11 Pages

    Global Marketing: Burberry in China, PESTLE analysis

    In terms of socio-cultural factors, the culture is not the same throughout the whole country, the west tends to earn 2.26 times more than workers in the west of the country. Therefore locations of the company’s stores would be vital. In 2010, China’s online shopping industry had a turnover of $80bn, and grew 87%…

    • 2630 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    M1 Unit 3 Business Analysis
    • 1528 Words
    • 7 Pages

    M1 Unit 3 Business Analysis

    AMAZON- is a american electronic commerce and cloud computing company based in Seattle Washington that was first started on the 4th of July 1994 by a gentleman named Jeff Bezos. this company is currently the largest internet retailer in the world. amazon also works alongside other retail companies including the uk the service provides a huge range of products such as BOOKS, DVDS AND MUSIC, HOME AND GARDEN PRODUCTS, HEALTH AND BEAUTY ITEMS along with a lot lot more.…

    • 1528 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Best Essays

    Executive Summary of Amazon
    • 3297 Words
    • 14 Pages

    Executive Summary of Amazon

    Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.…

    • 3297 Words
    • 14 Pages
    Best Essays
    Read More
  • Best Essays

    Blackberry Brand Audit
    • 3887 Words
    • 16 Pages

    Blackberry Brand Audit

    BlackBerry is a product of RIM – a Canadian company with the most modest beginning but with a very ambitious vision. Some milestones in the 20 years of success of RIM are discussed below in brief. 1984 – Co-founded by Mike Lazaridis (President and Co-CEO) and Douglas Fregin (Vice President, Operations) 1988 - First wireless data technology developer (in North America), connectivity product developer for Mobitex…

    • 3887 Words
    • 16 Pages
    Best Essays
    Read More

Related Topics