Amazon Strategic Hrm
Amazon’s Business & Human Resource Strategy
FINAL REPORT – STRATEGIC HUMAN RESOURCE MANAGEMENT
ARIE NARENDRA – M9821817
Table of Content
Table of Content ................................................................................................................................ 2 1.Introduction ................................................................................................................................... 3 2. Company Overview........................................................................................................................ 3 3. Industry Analysis............................................................................................................................ 4 3.1 E-commerce Industry Analysis ................................................................................................. 4 3.2 Book Retailing Industry ............................................................................................................ 5 3.3 PEST Analysis ........................................................................................................................... 5 3.4 Global Internet Trends ............................................................................................................. 7 3.5 Competitor Analysis ................................................................................................................. 8 4. Amazon’s Strategy ......................................................................................................................... 9 4.1 Amazon’s Value Proposition..................................................................................................... 9 4.2 Amazon’s Business Strategy ................................................................................................... 10 4.3 Amazon’s Agency Relationship Strategy ................................................................................. 11 4.3.1 Agency relationship
FINAL REPORT – STRATEGIC HUMAN RESOURCE MANAGEMENT
ARIE NARENDRA – M9821817
Table of Content
Table of Content ................................................................................................................................ 2 1.Introduction ................................................................................................................................... 3 2. Company Overview........................................................................................................................ 3 3. Industry Analysis............................................................................................................................ 4 3.1 E-commerce Industry Analysis ................................................................................................. 4 3.2 Book Retailing Industry ............................................................................................................ 5 3.3 PEST Analysis ........................................................................................................................... 5 3.4 Global Internet Trends ............................................................................................................. 7 3.5 Competitor Analysis ................................................................................................................. 8 4. Amazon’s Strategy ......................................................................................................................... 9 4.1 Amazon’s Value Proposition..................................................................................................... 9 4.2 Amazon’s Business Strategy ................................................................................................... 10 4.3 Amazon’s Agency Relationship Strategy ................................................................................. 11 4.3.1 Agency relationship