Amazon Strategy
[键入公司名称] | Knowledge Management and Business Intelligence | Final paper | | Gary | 2012/12/8 |
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Catalogue Introduction 1 Customer service 2 DSS 4 BI 5 BI Need and Issue 10 Amazon China 14 Conclusion 16 REFERENCE: 16
Introduction
In my midterm paper, I select Amazon which is a famous e-business as my topic. In that paper, I introduced the history and the strategy of this company. And then I found an example to illustrate how Amazon collects the customers’ information. I mentioned the way of data mining and I explain how Amazon pays the most attention on customers. So in this paper, I will talk about the others I didn’t mention in midterm paper. And at the last in this paper, I will talk something about the Amazon in China. I think it will give American some interesting points.
Buy the way, this year I just gave up using Amazon to find the Black Friday goods. I spent almost 4 hours on waiting at the gate of BestBuy instead of waiting on Amazon. And I still lost the change to get the best goods. Because of someone got all the tickets and sold them to the people who really needed them. In this situation, I thought the 20th in the queue had nothing different with the 200th.
Customer service Like I have mentioned in my midterm paper, Amazon put the customers on the first class and it spends a lot of employees to serve the customers. And Amazon also serves the best website service to customers.
Amazon makes a date list to tell customers its deal.
Like icloud Amazon has its Amazon cloud player, which allows customer to keep the music safe in the cloud and play it anywhere. Unlike iCloud, the music could be played on any devices which include Kindle Fire, Android and iPhone. And Amazon also has its Amazon cloud drive, which is 5GB of free online storage. In this situation, Amazon is not only an online book store, but also an IT company.
And customers’ feedback
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Catalogue Introduction 1 Customer service 2 DSS 4 BI 5 BI Need and Issue 10 Amazon China 14 Conclusion 16 REFERENCE: 16
Introduction
In my midterm paper, I select Amazon which is a famous e-business as my topic. In that paper, I introduced the history and the strategy of this company. And then I found an example to illustrate how Amazon collects the customers’ information. I mentioned the way of data mining and I explain how Amazon pays the most attention on customers. So in this paper, I will talk about the others I didn’t mention in midterm paper. And at the last in this paper, I will talk something about the Amazon in China. I think it will give American some interesting points.
Buy the way, this year I just gave up using Amazon to find the Black Friday goods. I spent almost 4 hours on waiting at the gate of BestBuy instead of waiting on Amazon. And I still lost the change to get the best goods. Because of someone got all the tickets and sold them to the people who really needed them. In this situation, I thought the 20th in the queue had nothing different with the 200th.
Customer service Like I have mentioned in my midterm paper, Amazon put the customers on the first class and it spends a lot of employees to serve the customers. And Amazon also serves the best website service to customers.
Amazon makes a date list to tell customers its deal.
Like icloud Amazon has its Amazon cloud player, which allows customer to keep the music safe in the cloud and play it anywhere. Unlike iCloud, the music could be played on any devices which include Kindle Fire, Android and iPhone. And Amazon also has its Amazon cloud drive, which is 5GB of free online storage. In this situation, Amazon is not only an online book store, but also an IT company.
And customers’ feedback