Ambulance Service in Pakistan
TO STUDY THE EFFECTS OF QUALITY, RELIABILITY AND PRICING OF CAB SERVICES ON CONSUMER DECISIONOF USING CAB SERVICES
Submission By:
MAARIJ RAHEEL KHAN (12186)
SYED IRFANULLAH (13060)
SHAHARYAR SIDDIQUI (12237)
FAIZAN JAMAL ()
LARAIB KHAN ()
A thesis submitted in partial fulfillment of the requirements of the degree of Bachelor of Business Administration to Iqra University Research Centre (IURC) at the Iqra University, main campus, Karachi
Karachi Pakistan
April, 2013
ACKNOWLEDGEMENTS
Allah Almighty is the one who gave us strength and power to complete this work. We would like to thank our parents who provided us with education that we came up to this level. The most important people related to this report are Dr. M. I. Subhani and Dr. Akif Hassan; without them we wouldn’t have been able to take a single step ahead. It was their unlimited help which gave us the opportunity to complete this work.
ABSTRACT
This research is conducted to see what the preferences of consumers are when it comes to choose a cab service. Its purpose was so study the relationship between the quality, reliability and pricing of cab services and their effects on the decisions of consumers on hailing cab services. There are a lot of other influencing factors included in a decision making of a consumer while hiring a cab service but the most important factors that play a defining role in hiring of a cab services are the pricing, quality and reliability of different cab services. Different consumers have different preferences when it comes to availing a cab service and the dependency exists on these three variables. Our results show that the residents of Karachi who commute via Taxi services have deferent preference patterns. Different cab services are availed by different consumers because of different reasons. There are no generalized factors that affect the consumer decision of availing the cab services in Karachi. For instance the yellow cab service
Submission By:
MAARIJ RAHEEL KHAN (12186)
SYED IRFANULLAH (13060)
SHAHARYAR SIDDIQUI (12237)
FAIZAN JAMAL ()
LARAIB KHAN ()
A thesis submitted in partial fulfillment of the requirements of the degree of Bachelor of Business Administration to Iqra University Research Centre (IURC) at the Iqra University, main campus, Karachi
Karachi Pakistan
April, 2013
ACKNOWLEDGEMENTS
Allah Almighty is the one who gave us strength and power to complete this work. We would like to thank our parents who provided us with education that we came up to this level. The most important people related to this report are Dr. M. I. Subhani and Dr. Akif Hassan; without them we wouldn’t have been able to take a single step ahead. It was their unlimited help which gave us the opportunity to complete this work.
ABSTRACT
This research is conducted to see what the preferences of consumers are when it comes to choose a cab service. Its purpose was so study the relationship between the quality, reliability and pricing of cab services and their effects on the decisions of consumers on hailing cab services. There are a lot of other influencing factors included in a decision making of a consumer while hiring a cab service but the most important factors that play a defining role in hiring of a cab services are the pricing, quality and reliability of different cab services. Different consumers have different preferences when it comes to availing a cab service and the dependency exists on these three variables. Our results show that the residents of Karachi who commute via Taxi services have deferent preference patterns. Different cab services are availed by different consumers because of different reasons. There are no generalized factors that affect the consumer decision of availing the cab services in Karachi. For instance the yellow cab service
References: Parasuraman et al (2004) conducted a series of studies aimed at classifying and measuring service quality. For service providers, grasping the customer expectation is the mainly an important step in defining and delivering the quality of service.