AMD Corporation
“The Future is Fusion”
The AMD Corporation is a fine model of business success. AMD is an industry leader in the production of computer processers and related technologies. It is the second largest supplier of micro-processors rivaling Intel. The quality of AMD products is generally superior to that of Intel and thus has made it a viable competitor in the chip technologies market.
Within any company it is important to map out a solid company strategy. This can be applied to all aspects of the company ranging from product lines to communication. There needs to be a sense of corporate, business, and marketing success.
Corporate Success:
In being an industry leader, it is important to convey what AMD represents and views as corporate success. AMD has a strong corporate message revealed in its mission and vision statements confirming its corporate cores. Advanced Micro Devices Mission Statement:
"Because our customers’ needs are ever-changing, AMD understands the value of looking towards—and keeping pace with—the future. To help ensure we meet our customers’ needs today and tomorrow, AMD invests in state-of-the-art technology research many years in advance of first commercial use." Advanced Micro Devices Vision Statement:
"Like other world-class companies, we are proud of our success, but we are never satisfied. At AMD, we are committed to delivering the innovative solutions our customers need, building the framework for sustainable growth going forward. "
Words that stick out as a corporate image based on these statements and what AMD represents:
Value
State-of-the-art
Advance
World-class
Success
Committed
Innovative
Scope
A viable reason for AMD corporation success is its great use of market strategy. AMD has a clearly strong objective of being the industry leader. The company has refined its scope of the marketplace. In obtaining new partnerships
Cited: AMD.com corporate website links http://www.amd.com/us/products/pricing/Pages/server-opteron.aspx http://www.amd.com/us/Pages/AMDHomePage.aspx http://www.amd.com/us/aboutamd/Pages/AboutAMD.aspx http://www.amd.com/us/aboutamd/newsroom/Pages/newsroom.aspx “AMD Versus INTEL Chips Comparison” --article http://www.buzzle.com/articles/amd-versus-intel-chips-comparison.html