American Consumerism In The 1800s

The beginning of the consumerism can be traced back to the 1920’s after the end of World War I. This mainly occurred in the urban areas where a consumer conscious had developed, hand in hand, with the Industrial Era of mass production (Jacobs, 2011). The expansion of consumer conscious not only changed Americans but reformed the whole political scene. Researcher found that consumerism was often used to define a social class and to form an identity. Uniquely, the buying of goods was empowering to the middle and lower classes who were usually content with mere survival. Furthermore, after World War I the European countries and industries were ravaged by the war. These countries sought the help of the American industries to rebuild. America was