Daniel Villalobos
SOC/105
University of Phoenix
June 29, 2011 Roger Fike
American Popular Culture
There is not a single definition that will describe culture since it evolves and goes for the same as beauty. Without a doubt, there is no answer to the definition of beauty, yet beauty is heavily involved and, associated in today’s media. Media is likely to have an enormous potent effect to the average man or woman about criterions of beauty, forcing the definition of beauty to a new height because beauty never stops evolving and tends to play a very important role in the life of young teenagers and adults.
Retailer catalogs such as Abercrombie and Fitch and Victoria’s Secret tend to feature airbrushed, scantily clad and altered photos of male and female models. Beauty pageants, fashion shows, the Internet, and movies have swamped the public with two-dimensional pictures of beautiful icons and celebrities. There are even television shows that have joined the delegation, playing a role in the image that it portrays such as Skin Deep, The Swan, and Extreme Makeover. America heavily relies on mass media to play a role in molding Americas view of the definition of beauty and reshaping culture at the same time. In present-day society, with the ever-changing idea that portrays images beauty, people rely on the media to help them find the latest trends on how to look and what to wear to stay “in fashion”. According with Hume (1742), “Beauty is in the eye of the beholder”. Perhaps a more modern-day accurate definition would be, “Beauty is in the eye of the media.”
One may say that a beauty standard that is portrayed in present-day media does more negative societal harm than positive images. Even though the allegations tends to lean forward on acknowledging that fact that media does indeed influence ‘harmful-images,” there is not a strong, stable public outcry against media portraying these false and harmful images.