Americanization And Soft Power Of The United States
The United States is the world’s biggest economy, hosts the most influential culture and is a prominent political figure in global affairs. With a defense budget that mounts the world, the
United States of America is the only power that has a global project that is defended more aircraft carriers and military bases around the world, fortune 500 companies and one of the most successful media entertainment corporations. But what makes the United States a leading figure in many spectrums around the world? What makes the United States yield so much power is that it can shape cultural lenses and world views outside it’s borders? This process can be called Americanization. Americanization is the influence of the United States has on the culture …show more content…
The US approached diplomacy through the cultural urban music in the US to the world like Jazz, R&B , to folk and classical music and even rock and roll music. This was considered a pivotal aspect of American cold war diplomacy. The political term for this is the usage of Soft Power. Soft power is defined by getting the outcome that you want using persuasion rather than coercion, in contrast to hard power.
Another aspect of American soft power is not only the use of media, but also via goods and products like coca cola or Denim. For example, during the Vietnam war, as US troops were slowly being pulled out, the United States not only left traces of explosives like undetonated bombs around, but they also made an effort that the domestic market in the region acknowledged the existence of coca cola and tried to make it their best beverage market despite its failure later on. But what’s even more apparent in the economic crisis after 2008 is the continuation of US influence globally via many vectors. One of them, the so called mightiest grand design of the US empire is Hollywood. Hollywood is a paramount frontier of American soft power and …show more content…
For example, Korean music or K-pop. From the first visit of Marilyn Monroe to show support to US troops fighting the Korean war, K-pop has been heavily influenced by the
American music industry. Rap and R&B songs of Korean versions are popularized in South
Korea. But what explains the sudden meteoric rise of Korean music that took Asia by storm and now even the West? The Korean entertainment industry for a long time studied and understood the concept of soft power and its uses on the world stage. They knew the only way to penetrate an American cultured global concept of the entertainment market is not by riding against the tidal wave of US cultural imperialism, but to adopt it. They understood that in order to appeal globally and make it, they had to transform the popular K-pop music production to be more American. And today, in the soft power stage, K-pop is considered to be South Korea’s most powerful weapon on the world stage. Bringing in revenues of billions to the country and making the country a top recognized business hub for investors from around the
United States of America is the only power that has a global project that is defended more aircraft carriers and military bases around the world, fortune 500 companies and one of the most successful media entertainment corporations. But what makes the United States a leading figure in many spectrums around the world? What makes the United States yield so much power is that it can shape cultural lenses and world views outside it’s borders? This process can be called Americanization. Americanization is the influence of the United States has on the culture …show more content…
The US approached diplomacy through the cultural urban music in the US to the world like Jazz, R&B , to folk and classical music and even rock and roll music. This was considered a pivotal aspect of American cold war diplomacy. The political term for this is the usage of Soft Power. Soft power is defined by getting the outcome that you want using persuasion rather than coercion, in contrast to hard power.
Another aspect of American soft power is not only the use of media, but also via goods and products like coca cola or Denim. For example, during the Vietnam war, as US troops were slowly being pulled out, the United States not only left traces of explosives like undetonated bombs around, but they also made an effort that the domestic market in the region acknowledged the existence of coca cola and tried to make it their best beverage market despite its failure later on. But what’s even more apparent in the economic crisis after 2008 is the continuation of US influence globally via many vectors. One of them, the so called mightiest grand design of the US empire is Hollywood. Hollywood is a paramount frontier of American soft power and …show more content…
For example, Korean music or K-pop. From the first visit of Marilyn Monroe to show support to US troops fighting the Korean war, K-pop has been heavily influenced by the
American music industry. Rap and R&B songs of Korean versions are popularized in South
Korea. But what explains the sudden meteoric rise of Korean music that took Asia by storm and now even the West? The Korean entertainment industry for a long time studied and understood the concept of soft power and its uses on the world stage. They knew the only way to penetrate an American cultured global concept of the entertainment market is not by riding against the tidal wave of US cultural imperialism, but to adopt it. They understood that in order to appeal globally and make it, they had to transform the popular K-pop music production to be more American. And today, in the soft power stage, K-pop is considered to be South Korea’s most powerful weapon on the world stage. Bringing in revenues of billions to the country and making the country a top recognized business hub for investors from around the