DETERMINANTS OF STUDENTS’ BEVERAGE SPENDING USING AN ECONOMETRICS MODEL
ABSTRACT
The objective of the present study was to investigate how beverage consumption among UUM students is different in some respects (e.g., age, gender, status, preference). In total, 59 university undergraduates were studied. The study is conducted in UUM (Northern University of Malaysia) at Kedah, Malaysia. By using econometrics model, factors that influence the amount of money spending on beverage consumption were determined. The students usually drink beverages 6.47 times for one week. Beverages were more preferred by boys than girls. However, the beverages consumption is not significantly different on different personal income of students. For student with partner will tend to purchase less compare to single. A student with better health condition will consume more beverages compare to others. It is suggested that undergraduate students and their parents should encourage limited consumption of beverage. Therefore, policies that limit student’s access to beverages at campus should be promoted.
Keywords: Beverages consumption, students spending, econometrics model.
I. INTRODUCTION
UUM have a lot of machines, booths, and stalls selling drinks. As UUM students, will they spend too much of money on drinks during the whole semester? From the investigation, we want to know about how much do they spend from their pocket money for a week on drinks. Due to limitation of income or pocket money of the student, the amount of money spend on drinks are important so that they won’t facing problem on their daily needs. Nevertheless, beverages are elective purchase which does not affect their normal daily life without consuming it. The opportunity cost of purchasing beverage can transfer to other more useful goods that may bring them more benefits when consume, such as literature books etc.
This paper looks at the student behaviour on
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