amul
Brands
1.Amul Butter
2.Amul Cheese
3.Amul Chocolates
4.Amul Ice Cream
5.Amul Koo
Strength
1.High brand equity and top of the mind brand
2. Strong network of over 3 million milk producers
3. World’s largest manufacturer of pouched milk
4. India’s largest food brand, trusted for its quality
5.Number of popular milk products like ice cream, ghee, butter, paneer, dahi, milk, etc.
6.Products available at affordable price
7.Market leader in butter segment
8.Responsible for white revolution in India
9. Successful advertising and marketing campaigns
10.Strong network of Amul retail outlets, stalls and parlours
11.A popular mascot in the Amul girl
Weakness
1.Low market share in chocolates segment
2.Strong competition from international & domestic players in the ice cream segment means limited market share
Opportunity
1.Introduce new products in the chocolate segment
2.To tap the untapped market, increase its reach in rural markets
3.Rise in purchasing power of Indian people
Threats
1.Strong competition from international players
2.Economic slowdown and inflation
Competitors
1.Britannia
2.Nestle
3.Mother Dairy
4.Local dairies
>Strengths
1. The company is having Indian origin thus creating feeling of oneness in the mind of the customers.
2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers.
3. It is aiming at rural segment, which covers a large area of loyal customers, which other companies had failed to do.
4. People are quite confident for the quality products provided by Amul.
5. Amul has its base in India with its butter and so can easily promote chocolates without fearing of loses.
6. The prices of chocolates of Nestles are comparatively cheap as compared to other companies.
>Weaknesses
1. There are various big players in the chocolate market, which acts as major competitors
1.Amul Butter
2.Amul Cheese
3.Amul Chocolates
4.Amul Ice Cream
5.Amul Koo
Strength
1.High brand equity and top of the mind brand
2. Strong network of over 3 million milk producers
3. World’s largest manufacturer of pouched milk
4. India’s largest food brand, trusted for its quality
5.Number of popular milk products like ice cream, ghee, butter, paneer, dahi, milk, etc.
6.Products available at affordable price
7.Market leader in butter segment
8.Responsible for white revolution in India
9. Successful advertising and marketing campaigns
10.Strong network of Amul retail outlets, stalls and parlours
11.A popular mascot in the Amul girl
Weakness
1.Low market share in chocolates segment
2.Strong competition from international & domestic players in the ice cream segment means limited market share
Opportunity
1.Introduce new products in the chocolate segment
2.To tap the untapped market, increase its reach in rural markets
3.Rise in purchasing power of Indian people
Threats
1.Strong competition from international players
2.Economic slowdown and inflation
Competitors
1.Britannia
2.Nestle
3.Mother Dairy
4.Local dairies
>Strengths
1. The company is having Indian origin thus creating feeling of oneness in the mind of the customers.
2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers.
3. It is aiming at rural segment, which covers a large area of loyal customers, which other companies had failed to do.
4. People are quite confident for the quality products provided by Amul.
5. Amul has its base in India with its butter and so can easily promote chocolates without fearing of loses.
6. The prices of chocolates of Nestles are comparatively cheap as compared to other companies.
>Weaknesses
1. There are various big players in the chocolate market, which acts as major competitors