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An Analysis of Caterpillar Inc.

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An Analysis of Caterpillar Inc.
Caterpillar Inc. was formed in 1925 when Holt Manufacturing Company and the C. L. Best Tractor Co. merged to form Caterpillar Tractor Co. These two companies were formed by Benjamin Holt and Daniel Best, thus the two founders of Caterpillar. Throughout their history, Caterpillar has continued to update and diversify their product lines to meet the demands of consumers. In 1931, the first Diesel Sixty Tractor rolled off the assembly line in East Peoria, Illinois, offering a new efficient source of power for track-type tractors. In 1940, the Caterpillar product line grew beyond just track-type tractors to include motor graders, blade graders, elevating graders, terracers and electrical generating sets. In 1950, Caterpillar established its first of many overseas operations in Great Britain. In 1953, the engine sales group of Caterpillar was restructured to include a separate sales and marketing division to better serve the needs of a broad range of engine customers. This division now accounts for approximately one-third of the company’s sales and revenues. In 1983, Caterpillar Leasing Company is expanded to offer equipment financing options to its customers worldwide and is renamed Caterpillar Financial Services Corporation. In 1986, Caterpillar Tractor Co. changed its name to Caterpillar Inc., which serves as proof of the growth and diversity the company had accomplished over the years. In 1998, Caterpillar introduced the world’s largest off-highway truck, the 797. And finally, in 2003 Caterpillar became the first engine manufacturer to offer a complete line of diesel engines fully compliant and certified by the U.S. Environmental Protection Agency (EPA).(8) Caterpillar is now the world’s largest manufacturer of earthmoving machinery and construction and mining equipment, and is a leading supplier of agricultural equipment. They offer more than 300 products to their customers, and are made up of three divisions: machinery, engines, and financial


References: (1)"100 Best Global Brands." Business Week 28 Sept. 2009: 50+. Print. (2)“Caterpillar Inc. 10-K filed on 02/20/2009.” 2009. Hoover’s Inc. 26 Oct. 2009 . (3)Caterpillar Inc. Company Profile. Publication no. 322. Datamonitor, Oct. 2005. Web. 1 Nov. 2009. . (4)Owens, Jim. This is Caterpillar: February 2007 Fact Sheet. Rep. Caterpillar Inc. Web. 25 Oct. 2009. . (5)Owens, Jim. This is Caterpillar: Highlights from our 2008 Annual Report. Caterpillar Inc. Web. 25 Oct. 2009. . (6)Standard & Poor 's. Stock Report - November 7, 2009 - Caterpillar Inc. Rep. New York: McGraw Hill, 2009. NetAdvantage. Web. 24 Oct. 2009. . (7)Services. Caterpillar Inc. Web. 2 Nov. 2009. . (8)The History of Caterpillar. Caterpillar Inc. Web. 1 Nov. 2009. . (9) Trem, D. "Caterpillar Inc: A Company with a Bright Future." Associated Content. 14 Nov. 2007. Web. 13 Nov. 2009. . (10) Enterprise Goals to 2020. Caterpillar Inc. Web. 13 Nov. 2009. . (11) Caterpillar Inc. Income Statement. Yahoo. Web. 13 Nov. 2009. .

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