An Analysis Of Media Priming And The Effects Of Counter Stereotypes
Media Priming:
A Journal Article Analysis of Media Priming and the Effects of Counter-Stereotypes
Daniela West
Georgia Southern University
Media Priming:
A Journal Article Analysis of Media Priming and the Effects of Counter-Stereotypes In this article, Holt (2013) looks at the specific media story types and their effect on combatting stereotypes. Specifically this article looks not only the story types but also “media’s role in shaping race perception,” (p.109). The specific stereotype looked at in the article is African Americans as criminals. The author makes three hypothesizes, but they are all centered around the idea that when it comes to crime white people are looked at more favorably than black people are. This problem is worth studying because it has become a common occurrence for African Americans to be the face of criminals and can potentially play a role on other problems that have become more common like the Trayvon Martin case. This is especially important in mass media because the media plays a role in what we see and whom we see along with the message that we see and hear. The theory of priming was used within this article. I believe with what the author was aiming to study priming was an excellent choice of theory to utilize. This is because priming in a way sets up what we think. If we see or hear something, especially repeatedly, we relate things together. As we see a specific race in the media for the same thing repeatedly stereotypes are built more often than not. The author states within his research that he is the first to look at the specific types of media used and their effects. Taking that into consideration Holt (2013) does adequate previous research. Holt examines stereotypes, his theory, and many specific things that are related to what he is looking at to provide support for his research. The method had a clear foundation, but it lacked in one specific area. The research should have more participants, especially black
A Journal Article Analysis of Media Priming and the Effects of Counter-Stereotypes
Daniela West
Georgia Southern University
Media Priming:
A Journal Article Analysis of Media Priming and the Effects of Counter-Stereotypes In this article, Holt (2013) looks at the specific media story types and their effect on combatting stereotypes. Specifically this article looks not only the story types but also “media’s role in shaping race perception,” (p.109). The specific stereotype looked at in the article is African Americans as criminals. The author makes three hypothesizes, but they are all centered around the idea that when it comes to crime white people are looked at more favorably than black people are. This problem is worth studying because it has become a common occurrence for African Americans to be the face of criminals and can potentially play a role on other problems that have become more common like the Trayvon Martin case. This is especially important in mass media because the media plays a role in what we see and whom we see along with the message that we see and hear. The theory of priming was used within this article. I believe with what the author was aiming to study priming was an excellent choice of theory to utilize. This is because priming in a way sets up what we think. If we see or hear something, especially repeatedly, we relate things together. As we see a specific race in the media for the same thing repeatedly stereotypes are built more often than not. The author states within his research that he is the first to look at the specific types of media used and their effects. Taking that into consideration Holt (2013) does adequate previous research. Holt examines stereotypes, his theory, and many specific things that are related to what he is looking at to provide support for his research. The method had a clear foundation, but it lacked in one specific area. The research should have more participants, especially black