An Analysis of the Events Industry in Brazil: How Government Policies Coupled with Exponential Growth Influence Competition.
London School of Marketing
Assignment Module: Emerging Themes
An Analysis of the Events Industry in Brazil: How Government Policies coupled with Exponential Growth influence competition.
Submission Deadline: 25th May 2012
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INTRODUCTION TASK 1 - THEORETICAL FRAMEWORK (520 words) 1.1 The Macro-Economic Theme: Exponential economic growth 1.2 The Meso Theme Identified 1.3 Literature Review
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TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims & Objectives Methodology Discussion & Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations
5 5 5 5 6 6 7 8 9
TASK 3 – LETTER (483 words) BIBLIOGRAPHY
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APPENDIX
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INTRODUCTION There are many factors in the macro-environment that will affect the decisions of the managers of an organisation. This document develops implications and opportunities of federal policies to achieve economic growth and the impact on the events industry in Brazil. However, in this paper it will be possible conferee extent topics of government policies, economic growth, competition and events industry allocated in literature reviewed published in articles, books, journal, article, experts forecast and renamed Brazilian websites such as association and governmental data base. In the process of evaluated this document will match the reviewed literature and marketing tools and techniques theories such as Porter’s 5 Forces, Porter`s Generic Strategy, Ansoff Matrix and PESTLE to calculate the consequences of macro and meso environments and how it will impact the events industry in 5 to 10 years and if they will present themselves as a risk or an opportunity for companies.
TASK 1: THEORETICAL FRAMEWORK 1.1 The macro-economic theme: Government policies for economic growth in Brazil. Government policy turn to economic growth provide rising of buying power of the Brazilian
Assignment Module: Emerging Themes
An Analysis of the Events Industry in Brazil: How Government Policies coupled with Exponential Growth influence competition.
Submission Deadline: 25th May 2012
1
INTRODUCTION TASK 1 - THEORETICAL FRAMEWORK (520 words) 1.1 The Macro-Economic Theme: Exponential economic growth 1.2 The Meso Theme Identified 1.3 Literature Review
3
3 3 4
TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims & Objectives Methodology Discussion & Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations
5 5 5 5 6 6 7 8 9
TASK 3 – LETTER (483 words) BIBLIOGRAPHY
11
13
APPENDIX
15
2
INTRODUCTION There are many factors in the macro-environment that will affect the decisions of the managers of an organisation. This document develops implications and opportunities of federal policies to achieve economic growth and the impact on the events industry in Brazil. However, in this paper it will be possible conferee extent topics of government policies, economic growth, competition and events industry allocated in literature reviewed published in articles, books, journal, article, experts forecast and renamed Brazilian websites such as association and governmental data base. In the process of evaluated this document will match the reviewed literature and marketing tools and techniques theories such as Porter’s 5 Forces, Porter`s Generic Strategy, Ansoff Matrix and PESTLE to calculate the consequences of macro and meso environments and how it will impact the events industry in 5 to 10 years and if they will present themselves as a risk or an opportunity for companies.
TASK 1: THEORETICAL FRAMEWORK 1.1 The macro-economic theme: Government policies for economic growth in Brazil. Government policy turn to economic growth provide rising of buying power of the Brazilian
Bibliography: Lynch, R. (2003), Corporate Strategy, Prentice Hall Financial Times, 3rd ed, Meier, Matthias 13 Websites: Ansoff Matrix Guide (2012) What is the Ansoff Matrix