An Analysis on Customer Care Strategy of General Electric company
An Analysis on Customer Care Strategy of the
General Electric Company
Table of content
1.0 Company Introduction --------------------------------------------------------------------------2
2.0 An Outlook of the General Electric Company’s Customer Care Strategy ----------2
3.0 Development of GE’s Customers Care Strategy ------------------------------------------3
4.0 GE’s standards in details ------------------------------------------------------------------------6
5.0 Ways in which the standards were established ------------------------------------------ 9
6.0 Methods Used by qualitative research and quantitative research to Gather and Analyze Information from Customers with respect to Their Impressions of GE’s Customer Care ----------------------------------------------------------------------------------------11
6.1 Qualitative research
6.2 Quantitative research
7.0 The Review of GE’s Customer Care Strategy -------------------------------------------- 15
8.0 Recommendation ------------------------------------------------------------------------------ 15
9.0 Reference -----------------------------------------------------------------------------------------16
10.0 Appendix ----------------------------------------------------------------------------------------17
Appendix 1
Appendix 2
1.0 Company Introduction
GE is a global infrastructure, finance and media company taking on the world’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines, GE has continually shaped our world with groundbreaking innovations for over 130 years. GE has a strong set of global businesses in infrastructure, finance and media aligned to meet today’s needs, including the demand for global infrastructure; growing and changing demographics that need access to healthcare, finance, and information and entertainment; and environmental technologies. With a smaller, more focused structure, GE Capital is
General Electric Company
Table of content
1.0 Company Introduction --------------------------------------------------------------------------2
2.0 An Outlook of the General Electric Company’s Customer Care Strategy ----------2
3.0 Development of GE’s Customers Care Strategy ------------------------------------------3
4.0 GE’s standards in details ------------------------------------------------------------------------6
5.0 Ways in which the standards were established ------------------------------------------ 9
6.0 Methods Used by qualitative research and quantitative research to Gather and Analyze Information from Customers with respect to Their Impressions of GE’s Customer Care ----------------------------------------------------------------------------------------11
6.1 Qualitative research
6.2 Quantitative research
7.0 The Review of GE’s Customer Care Strategy -------------------------------------------- 15
8.0 Recommendation ------------------------------------------------------------------------------ 15
9.0 Reference -----------------------------------------------------------------------------------------16
10.0 Appendix ----------------------------------------------------------------------------------------17
Appendix 1
Appendix 2
1.0 Company Introduction
GE is a global infrastructure, finance and media company taking on the world’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines, GE has continually shaped our world with groundbreaking innovations for over 130 years. GE has a strong set of global businesses in infrastructure, finance and media aligned to meet today’s needs, including the demand for global infrastructure; growing and changing demographics that need access to healthcare, finance, and information and entertainment; and environmental technologies. With a smaller, more focused structure, GE Capital is