An Analysis on the 100th Year Tv Commercial of Coca-Cola and Its Effects on Consumer’s Buying Behavior
AN ANALYSIS ON THE 100TH YEAR TV COMMERCIAL OF COCA-COLA AND ITS EFFECTS ON CONSUMER’S BUYING BEHAVIOR
ACKNOWLEDGEMENT
First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. To him we prayed sincerely that this research will have a positive result and will benefit anyone that will be able to read this.
Second are the people who helped us to finish this Market Research especially to our parents who have always been there all the way supporting us morally and financially.
Also, to each member of the group for their time, effort, cooperation and patience in doing this research. Without them this research wouldn’t be possible.
And last but not the least; we would like to extend our gratitude to our cherished Professor Joey P. Tem for the encouragements, guidance, support, knowledge and patience that he provided us while in the process of completing this research.
EXECUTIVE SUMMARY The researchers conducted a research regarding the analysis on the 100TH year TV commercial of Coca-Cola and its effects on the buying behaviour of the Marketing Management students from Far Eastern University. To be able to determine to the demographic profile of the respondents, to be able to determine the concerns of the respondents who have watched the 100th year TV commercial of Coca-Cola, to be able to determine the significant difference in the concerns of the respondents who have watched the 100th year TV commercial of Coca-Cola. To accomplish these objectives, a survey was conducted to 145 Marketing Management students of Far Eastern University. The respondents were given a structured questionnaire that is designed to respond to the research paper’s objectives. The questionnaire is validated by the research adviser who has a broad knowledge in conducting a research; it is administered to improve the quality of the measuring instrument. The resulting data is edited, manually computed
ACKNOWLEDGEMENT
First of all we would like to show our gratefulness to the ALMIGHTY GOD who gives us the knowledge and strength to accomplish this research. To him we prayed sincerely that this research will have a positive result and will benefit anyone that will be able to read this.
Second are the people who helped us to finish this Market Research especially to our parents who have always been there all the way supporting us morally and financially.
Also, to each member of the group for their time, effort, cooperation and patience in doing this research. Without them this research wouldn’t be possible.
And last but not the least; we would like to extend our gratitude to our cherished Professor Joey P. Tem for the encouragements, guidance, support, knowledge and patience that he provided us while in the process of completing this research.
EXECUTIVE SUMMARY The researchers conducted a research regarding the analysis on the 100TH year TV commercial of Coca-Cola and its effects on the buying behaviour of the Marketing Management students from Far Eastern University. To be able to determine to the demographic profile of the respondents, to be able to determine the concerns of the respondents who have watched the 100th year TV commercial of Coca-Cola, to be able to determine the significant difference in the concerns of the respondents who have watched the 100th year TV commercial of Coca-Cola. To accomplish these objectives, a survey was conducted to 145 Marketing Management students of Far Eastern University. The respondents were given a structured questionnaire that is designed to respond to the research paper’s objectives. The questionnaire is validated by the research adviser who has a broad knowledge in conducting a research; it is administered to improve the quality of the measuring instrument. The resulting data is edited, manually computed
Bibliography: Batra, S. & Kazmi, S. H. H. (2004). Consumer Behaviour. New Delhi: Excel Books (1st ed.) Mowen, J. (1990). Consumer Behavior. Singapore: MacMillan Publishing Company (2nd ed.) Olson, J. & Peter J. P. (2002). Consumer Behavior and Marketing Strategy. New York: McGraw-Hill (6th ed.) Olson, J. & Peter J. P. (2008). Consumer Behavior and Marketing Strategy. New York: McGraw-Hill (8th ed.)