An Assesment of Indomie Noodles Tv Commercials on School Children
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
The assessment of Indomie noodles TV commercials among children is diverse and it has attracted or resulted to this research. Television as a means of communication is widely believed to be the most persuasive and effective medium. This is facilitated by the unique features of television which is the combination of sight, sound and motion. These features account for the diverse viewer ship. Robert Reed (2007) defines television according to the federal communications commissions as the synchronous transmission of visual and aural signals. The picture phase is accomplished by sending or rapid succession of electronic impulses which the receiver transforms into scenes and images. Television audience ranging from teenagers, adults, older people, elites, literates and even illiterates have come to be acquainted with this popular game show on television. All these categories of people enjoy the programme “who wants to be a millionaire” with its unique features as it is quite different from all other television reality show. There seem to be a general consensus by many programme analysts towards the reality game show tremendous impact on its viewing audience as it regards its educating, information and entertaining features attesting to the impact of television. Gerbner (2006), in his book “Television impact”, said that television has effectively taken the place of tribal elders of origin, religion, and even formal education in its role of myth telling. Common rituals and methodologies are crucial for society because they function as agencies of symbolic socialization and as such demonstrate how society works by dramatizing its norms and values. For some years now, research has focused on the question of whether or not watching a certain type of television programme produces certain effect. Experiments, have concentrated on observing and measuring behaviour in viewers after they have seen a single
INTRODUCTION
1.1 Background to the Study
The assessment of Indomie noodles TV commercials among children is diverse and it has attracted or resulted to this research. Television as a means of communication is widely believed to be the most persuasive and effective medium. This is facilitated by the unique features of television which is the combination of sight, sound and motion. These features account for the diverse viewer ship. Robert Reed (2007) defines television according to the federal communications commissions as the synchronous transmission of visual and aural signals. The picture phase is accomplished by sending or rapid succession of electronic impulses which the receiver transforms into scenes and images. Television audience ranging from teenagers, adults, older people, elites, literates and even illiterates have come to be acquainted with this popular game show on television. All these categories of people enjoy the programme “who wants to be a millionaire” with its unique features as it is quite different from all other television reality show. There seem to be a general consensus by many programme analysts towards the reality game show tremendous impact on its viewing audience as it regards its educating, information and entertaining features attesting to the impact of television. Gerbner (2006), in his book “Television impact”, said that television has effectively taken the place of tribal elders of origin, religion, and even formal education in its role of myth telling. Common rituals and methodologies are crucial for society because they function as agencies of symbolic socialization and as such demonstrate how society works by dramatizing its norms and values. For some years now, research has focused on the question of whether or not watching a certain type of television programme produces certain effect. Experiments, have concentrated on observing and measuring behaviour in viewers after they have seen a single