Preview

An Assignment on “Reason for Google as Preferred Employer”

Powerful Essays
Open Document
Open Document
2101 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
An Assignment on “Reason for Google as Preferred Employer”
An Assignment on “Reason for Google as preferred employer”

Submitted to Mr. Kazi Mahfuz Mamtazur Rahman Course Instructor Course Title: Service Marketing Course Code: MKT 402

Submitted by Nafiz Imtiaz Noor Class ID: 816 20th Batch

Date of Submission
4th May, 2013

Institute Of Business Administration Jahangirnagar University Savar, Dhaka-1342

Google Inc.

Type Traded as

Public NASDAQ: GOOG NASDAQ-100 Component S&P 500 Component Internet Computer software Telecoms equipment Menlo Park, California, U.S. (September 4, 1998) Larry Page, Sergey Brin Googleplex, Mountain View, California, United States Worldwide Eric Schmidt (Executive Chairman) Larry Page (Co-founder & CEO) Sergey Brin (Co-founder) Web Based Products, Operating Systems, Desktop Applications, Mobile Applications, Hardware, Services US$ 50.18 billion (2012) US$ 12.76 billion (2012) US$ 10.74 billion (2012) US$ 93.80 billion (2012) 53,891 (Q1 2013) AdMob, DoubleClick, Motorola Mobility, On2 Technologies, Picnik, YouTube, Zagat www.google.com

Industry

Founded Founder(s) Headquarters Area served Key people

Products Revenue Operating income Profit Total assets Employees Subsidiaries Website

Page 1

About Google
Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits derive from AdWords. Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 16 percent of its stake. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don't be evil". In 2006 Google moved to headquarters in Mountain View, California. Rapid growth

You May Also Find These Documents Helpful

  • Powerful Essays

    Hsa 505 Assignment 3

    • 2334 Words
    • 10 Pages

    Fisk, R., Gountas, S., Hume, M., Gountas, J., Grove, S., and John, J 2007, Service Marketing, First Asia-Pacific Edition, Milton, Queensland…

    • 2334 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    Google Stock Report

    • 2032 Words
    • 9 Pages

    The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful and the company's unofficial slogan is "Don't be evil".In 2006, the company moved to its current headquarters in Mountain View, California.…

    • 2032 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Doogle Analysis

    • 539 Words
    • 3 Pages

    Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, computing, software and online advertising technologies. It was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. They incorporated Google as a privately held company on September 4, 1998.…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release multiple language versions of Google.com and became the world 's…

    • 1703 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Google is the largest search engine and the name of the corporation founded by Larry Page and Sergey Brin, The idea of Google was developed in the dorm room of its founders, while they were students at Stanford University. Google became an official corporation on September 4, 1998. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. According to an article written in PC World, by McCracken, 2005, Google seems to be taking the far-reaching implications of those words literally. After carefully examining Google’s philosophy, mission, value and vision statements, it is evident that Google does what it says.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Company Motivational Profile

    • 2277 Words
    • 10 Pages

    Google is one of the search engines available for Internet surfers. Two computer science graduates from Stanford started Google in 1995. Larry Page and Sergey Brin began a search engine called back rub, which is Google. The two computer science graduates began in the garage of a California home. The company ran business from this garage on a server from University of Stanford. After a short time, Google became lucrative and moved from the garage to an office building (Google History, 2011). The products and services provided by Google exceed other search engines.…

    • 2277 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Business Google vs Yahoo

    • 1618 Words
    • 7 Pages

    Google just so happens to be world’s largest and most powerful search engine. Google’s top competitors are AOL and Yahoo. Google has a Return on assets of 21.5% and Return on Equity of 25.97% with a revenue growth of 117.56% and its current revenue per share $11.692 (Wheelen 2008). In March 2001 Google.com became available in 26 different languages (Google.com). The search engine has even more now, well over 75. “Google did not have a profitable business model until the third iteration of their popular AdWords advertising program in February of 2002, and was worth over 100 billion dollars by the end of 2005” (seobook). Google believes in innovation to keep on going. Google constantly is developing new technologies and as you can see by its revenue growths it keeps getting bigger and adding more tools for users to access for free. Google is run by highly talented individuals that have the knowledge to build Google farther and farther each year in revenue’s. Google also offers different services for advertisers to network and expand their advertising through tools they provide such as Adsense (Google.com). Google offers all different…

    • 1618 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Apple's Siri Analysis

    • 1017 Words
    • 5 Pages

    References: - Christopher Lovelock, Jochen Wirtz, Harvir Singh Bansal; Services Marketing: People, Technology, strategy; Canada edition…

    • 1017 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Google Inc. is an American multinational public corporation invested in search, cloud, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.…

    • 965 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Google Management

    • 2240 Words
    • 9 Pages

    Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which essentially ranked results according to the number of times the search term appeared on a page. Originally the search engine used the Stanford University website with the domain google.stanford.edu. Google is now an American Public Corporation specializing in Internet searching and online advertising. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics in 1999. The company has remained at this location ever since, and the complex has since become known as the ‘Googleplex.' In 2006, Google bought the property from SGI for 319 million (Olsen, Google). Google's competitive advantage has been built upon two decisive factors: its innovative technology, and its simplicity. It led in the United States with 47.3% of Web searches in the month of May compared with Yahoo at 20.9% and MSN at 13.6%. Google's management techniques have proven to be fruitful. One of their "10 Golden Rules" -Google's compilation of ten rules which help motivate their employees - is place employee's in the same or even different departments in close quarters to allow them to communicate, which in turn, makes coordination extremely efficient. Google runs a unique and exceptional work atmosphere, from its constant technological advances to its friendly work environment; Google's future…

    • 2240 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    ▪ Google take great satisfaction in being different from other corporations; strives towards the highest possible standard of ethical business conduct. Most important asset is their reputation (“Don’t be evil” motto); expressed mission is to “to organize the world’s information and make it universally accessible and useful”…

    • 1602 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Google is a well know word in 2012, but the word “Google” or the verb “to google” were unknown at the end of the twentieth century. Google comes from an idea of that began in 1998 with two Stanford’s students. Larry Page and Sergey Brin found an alternative searching engine algorithm for a business that was involved in globalization, innovation and in rapid transformations. Page and Brin did not only find an alternative, but also drove a market with innovation and leadership. In the beginning of 2012 Google inc. reported revenues of $10.58 billion in the fourth quarter of 2011, representing a 25% increase over fourth quarter 2010 revenues of $8.44 billion. (Google investor relations, 2012). Such of success came through a great idea and a successful management. Good management includes attentive evaluations of internal and external factors in the four functions of management: planning, organizing, leading, and controlling.…

    • 952 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004.…

    • 3677 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    Google Case Study

    • 1762 Words
    • 8 Pages

    Google Inc. is a multinational corporation that provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies. Advertising revenues from AdSearch generates almost all of the company’s profits.…

    • 1762 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    leadership style

    • 663 Words
    • 3 Pages

    Larry (Lawrence) Page, currently CEO of Google Inc., was born on the 26th of March, 1973 in East Lansing, Michigan. He received his Bachelor of science in computer engineering from Michigan University and a Master of science in computer science from Stanford University. Proficient in computer science and extremely intelligent, he invented Pagerank, a powerful search algorithm that returned highly successful results to users' queries (Page et al, 1999). Together with his friend Sergey Brin, they founded Google in 1998. Google soon found itself at the top of search engines and from a small, garage- based company had transformed into a global giant. Google now is a synonym of world's no1 ideal (New York Post, 2011) and most attractive employer (Universum, 2012), employs 53546 people (Google, 2012) and owns numerous offices worldwide.…

    • 663 Words
    • 3 Pages
    Good Essays

Related Topics