An Evaluation of Marketing Strategies a Case Study on Scb

CHAPTER ONE

GENERAL INTRODUCTION
1.0 Introduction
This chapter introduces the research problem. It focuses its attention on the background of the problem. This chapter forms the back-borne of the research itself as it states the statement of the problem, the main research objectives and questions as well as the background of the study, which includes a brief history of the organisation. The significance of the study was also discussed as well as the assumptions that will be made when carrying out this work. The researcher encountered a number of drawbacks during the study and they were also discussed at the end of this chapter as limitations
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