An Evaluation of Ngos Working in Bangladesh on Poverty Alleviation
An Evaluation of
Netherlands Funded NGOs
Working on
Poverty Alleviation
Prepared by
Rumana Afroz Roll# 01
Syed Shahnawaz Mohsin Roll# 09
Ahmed Jenan Mostofa Roll# 26
Mir Safat Newaz Roll# 32
Mostofa Ali Roll# 4 Prepared for
Professor GM Chowdhury Course Instructor Marketing Management (M501) Institute of Business Administration(IBA) University of Dhaka(DU)
CHAPTER – 1: INTRODUCTION
BACKGROUND
Though substantial efforts are being made by the NGOs for the purpose of poverty alleviation, many a times these efforts are not adequately effective. The reasons for this ineffectiveness are many namely, lack of information, guideline and trust. To put it another way, there is a lack of proper information dissemination on the part of the NGOs in this sector. The message is not properly formulated neither is it properly distributed to the target segment. Then again, not only the NGOs but the target segment is not putting in the required endeavors to gain the assistance of the NGOs operating in this sector. In fine, we notice an acute need to fill this gap of information distribution and collection, which we believe can be alleviated by proper marketing initiatives. In order to complete this term paper, we will choose 10 NGOs which are operating in this sector. We will demonstrate how they are operating in this sector and try to chalk out their strengths and weaknesses.
OBJECTIVE
This study has some specific objectives to make it effective. Broad objective of the study is to evaluate the activities of Netherlands funded NGOs working in Bangladesh. More specifically, objectives are –
1. To have an insight of the activities NGOs performing in Bangladesh; major sectors they are working on. 2. To have knowledge about prevailed poverty level in Bangladesh; its extent and effect. 3. To evaluate the poverty alleviation programs of some of the major NGOs in Bangladesh.
SCOPE
The position
Netherlands Funded NGOs
Working on
Poverty Alleviation
Prepared by
Rumana Afroz Roll# 01
Syed Shahnawaz Mohsin Roll# 09
Ahmed Jenan Mostofa Roll# 26
Mir Safat Newaz Roll# 32
Mostofa Ali Roll# 4 Prepared for
Professor GM Chowdhury Course Instructor Marketing Management (M501) Institute of Business Administration(IBA) University of Dhaka(DU)
CHAPTER – 1: INTRODUCTION
BACKGROUND
Though substantial efforts are being made by the NGOs for the purpose of poverty alleviation, many a times these efforts are not adequately effective. The reasons for this ineffectiveness are many namely, lack of information, guideline and trust. To put it another way, there is a lack of proper information dissemination on the part of the NGOs in this sector. The message is not properly formulated neither is it properly distributed to the target segment. Then again, not only the NGOs but the target segment is not putting in the required endeavors to gain the assistance of the NGOs operating in this sector. In fine, we notice an acute need to fill this gap of information distribution and collection, which we believe can be alleviated by proper marketing initiatives. In order to complete this term paper, we will choose 10 NGOs which are operating in this sector. We will demonstrate how they are operating in this sector and try to chalk out their strengths and weaknesses.
OBJECTIVE
This study has some specific objectives to make it effective. Broad objective of the study is to evaluate the activities of Netherlands funded NGOs working in Bangladesh. More specifically, objectives are –
1. To have an insight of the activities NGOs performing in Bangladesh; major sectors they are working on. 2. To have knowledge about prevailed poverty level in Bangladesh; its extent and effect. 3. To evaluate the poverty alleviation programs of some of the major NGOs in Bangladesh.
SCOPE
The position