An Evaluation of Tqm in Benue Brewries
CHAPTER ONE
INTRODUCTION
1. BACKGROUND TO THE STUDY
Several years ago, it wasn’t uncommon to see private and public enterprises close down on a daily basis in the country. There were several reasons attributed to this phenomenon. They ranged from poor implementation of economic policies on the part of the ruling government, poor managerial skills and techniques, lack of proper marketing strategies. But more importantly, it was due to part or complete neglect of the customers’ wants and needs in terms of quality. The customers’ needs weren’t paramount in the scheme of things; only their money was.
However, this was to change in the late eighties and early nineties and indeed is still undergoing change.
There was a steady awakening of customers to their rights as they were asking for their money’s worth. Quality became the keyword, not only on the lips of consumers but also chief executives and management as a whole.
These companies worked not only towards a continuous improvement of quality of products but also towards better marketing and sales strategies to improve corporate productivity.
TQM requires unwavering organizational commitment, substantial time and effort, and drastic changes in the organizational culture and business practices, it is important for companies to clearly understand what it takes to succeed and achieve high performance.
This research intends to show how total quality management and improved marketing strategy affected Benue Brewery Ltd. Makurdi in terms of its corporate productivity.
1.2 STATEMENT OF THE PROBLEM
This research was carried out because of the high cost of operations, excessive waste of resources, low morale of employee, low quality of goods and services that characterize most enterprises in Nigeria.
Benue Brewery in its initial years, had as emphasis quality of its product, ‘‘More Lager Beer’’. The total amount cost of production was low but the economies of scale were hardly achieved due to its
INTRODUCTION
1. BACKGROUND TO THE STUDY
Several years ago, it wasn’t uncommon to see private and public enterprises close down on a daily basis in the country. There were several reasons attributed to this phenomenon. They ranged from poor implementation of economic policies on the part of the ruling government, poor managerial skills and techniques, lack of proper marketing strategies. But more importantly, it was due to part or complete neglect of the customers’ wants and needs in terms of quality. The customers’ needs weren’t paramount in the scheme of things; only their money was.
However, this was to change in the late eighties and early nineties and indeed is still undergoing change.
There was a steady awakening of customers to their rights as they were asking for their money’s worth. Quality became the keyword, not only on the lips of consumers but also chief executives and management as a whole.
These companies worked not only towards a continuous improvement of quality of products but also towards better marketing and sales strategies to improve corporate productivity.
TQM requires unwavering organizational commitment, substantial time and effort, and drastic changes in the organizational culture and business practices, it is important for companies to clearly understand what it takes to succeed and achieve high performance.
This research intends to show how total quality management and improved marketing strategy affected Benue Brewery Ltd. Makurdi in terms of its corporate productivity.
1.2 STATEMENT OF THE PROBLEM
This research was carried out because of the high cost of operations, excessive waste of resources, low morale of employee, low quality of goods and services that characterize most enterprises in Nigeria.
Benue Brewery in its initial years, had as emphasis quality of its product, ‘‘More Lager Beer’’. The total amount cost of production was low but the economies of scale were hardly achieved due to its
Bibliography: Agburu J. I (2001) modern research methodology. The solid printing and publishing coy makurdi p 139 Akpeiyi J (1996) total quality management – a tool for organizational excellence, journal management in Nigeria, jan – mar – vol 32 no 1 Articles of association (1978), Benue Brewery Ltd Makurdi Askey and turner G.R (1992) total quality in chemical industry, London excepts from a symposium of he royal society of chemistry. Benue State of Nigeria gazette (1987) edict no 6, vol 23, implementation committee on public enterprises. Crosby P. B (1979) quality is free; the art of making quality certain, new york, Mc Graw hill. Drucker P. (1989) management new realities, londoin. Heinemann professional publishers Ltd. Employee handbook: rules and regulation (1984) Benue Brewery Ltd. Makurdi Romina Casia (1998) new deal on asia Gbodimowo A. S. (Jan – Jun, 1997) total quality management ICAN MCPE, first series progarnmme. Lan Griffith S. (1991) marketing needs new sales pitch, London www sundaytimes.com, july 7. Osuagwu. L (1999) marketing principles and management, ikeja, Grey resources P 98 – 130. Osuala E. C (1991) introduction to research methodology ed. Nigeria Africana FEP publishers Ltd p 75 Anemba J Akpeiyi J. (1996) TQM – A tool for organizational excellence journal, management in Nigeria, jan – march vol 32, no 1. Askey and Turner G.R (1992) total quality in the chemical industry, London excerpts from a symposium of the royal society of chemistry. Crosby P. B (1979) quality is free: The art of making quality certain, new york and McGraw – Hill P 98 – 103 Gbodimowo A Lan Griffith S. (1991) marketing needs new sales pitch, London www Sunday times. Com july 7. Oakland J. S (1989) Total quality management, London, Heinemann professional publishing P 68 Onanusi S http://www.leanmanufacturingconcepts.com/DefinitionTotalQualityManagement.htm Articles of association (1978), Benue Brewery Ltd, Makurdi. Employee hand book: rules and regulations (1984), Benue Brewery Ltd, Makurdi P9 Romina Casia (1998:72) new deal on Asia, the economist, may 16 Schedule of duties for department heads and sectional heads (1984) Benue Brewery Ltd, Makurdi. Osula E. C (1991) introduction to research methodology, 2 ed. Nigeria, African – FEP publisher limited. Agburu J. I. (2001) Modern research methodology. The solid printing and publishing company Makurdi p. 139 Nachina O Nnamdi Asika & Linus Osuagwu ‘Research Methods for Marketing Decision’ (Nigeria: Malthouse, 1994, pg 81 – 106). Oakland J. A (1989) total quality management, Heinemann professional publishing London P 69 http://www.mindtools.com/CommSkll/CommunicatingInAnOrganization.htm