An Independent Study Of The Advantages 
Contact: Dave Loveday
Water Quality Association
International Headquarters & Laboratory
4151 Naperville Road, Lisle, Illinois 60532-3696 USA
Email: media@wqa.org
Telephone: 630 505 0160
Fax: 630 505 9637
WQA AQUATECH USA Press Release
For Immediate Release— February 1, 2010
Results of softener benefits study to be discussed at WQA Aquatech USA
Participants will learn how to use information in product marketings.
Lisle, Illinois USA —___ Results of the Battelle Institute Study on the benefits of water softeners -- and how the results can be used in marketing materials -- will be offered at WQA Aquatech USA 2010, organizers announced today.
The conference and exhibition will be held at the Orange County Convention Center in Orlando, Florida, March 9 - 12, 2010.
An overview of the study will be offered on Wednesday, March 10 at 9:00 am. It will be conducted by Joe Harrison, PE, CWS-VI, WQA technical director and Vincent M. Kent, MP, CWS-I, CI Abendroth Water Conditioning, Inc.
One of the keynote speeches is entitled, “How to Effectively Market the Softened Water Energy Efficiency Study (aka The Battelle Study).”
The marketing presentation will take place on Thursday, March 11, from 9:00 am - 9:50 am. A panel presentation, it will feature Robert A.
Hague, CWS-VI, Hague Quality Water International, Douglas S. “Sam” Karge, Pentair Water, Vincent M. Kent, MP, CWS-I, CI,
Abendroth Water Conditioning, Inc., and Eric B. Rosenthal, Culligan International.
The Battelle Memorial Institute, a non-profit international science and technology enterprise, recently completed its testing. Battelle was retained by the Water Quality Research Foundation to develop and run the tests. Battelle engineers evaluated the energy and costs in heating water versus the savings with softened water. They also examined effects on washing machines, faucet fixtures, showerheads, and dishwashers using hard water versus softened water.
The US Department of Energy says “water heating can account for
Water Quality Association
International Headquarters & Laboratory
4151 Naperville Road, Lisle, Illinois 60532-3696 USA
Email: media@wqa.org
Telephone: 630 505 0160
Fax: 630 505 9637
WQA AQUATECH USA Press Release
For Immediate Release— February 1, 2010
Results of softener benefits study to be discussed at WQA Aquatech USA
Participants will learn how to use information in product marketings.
Lisle, Illinois USA —___ Results of the Battelle Institute Study on the benefits of water softeners -- and how the results can be used in marketing materials -- will be offered at WQA Aquatech USA 2010, organizers announced today.
The conference and exhibition will be held at the Orange County Convention Center in Orlando, Florida, March 9 - 12, 2010.
An overview of the study will be offered on Wednesday, March 10 at 9:00 am. It will be conducted by Joe Harrison, PE, CWS-VI, WQA technical director and Vincent M. Kent, MP, CWS-I, CI Abendroth Water Conditioning, Inc.
One of the keynote speeches is entitled, “How to Effectively Market the Softened Water Energy Efficiency Study (aka The Battelle Study).”
The marketing presentation will take place on Thursday, March 11, from 9:00 am - 9:50 am. A panel presentation, it will feature Robert A.
Hague, CWS-VI, Hague Quality Water International, Douglas S. “Sam” Karge, Pentair Water, Vincent M. Kent, MP, CWS-I, CI,
Abendroth Water Conditioning, Inc., and Eric B. Rosenthal, Culligan International.
The Battelle Memorial Institute, a non-profit international science and technology enterprise, recently completed its testing. Battelle was retained by the Water Quality Research Foundation to develop and run the tests. Battelle engineers evaluated the energy and costs in heating water versus the savings with softened water. They also examined effects on washing machines, faucet fixtures, showerheads, and dishwashers using hard water versus softened water.
The US Department of Energy says “water heating can account for