An Industrial Report on Mother Dairy

INDUSTRIAL REPORT

Mother Dairy

Prepared By - Shirley Rose Louis 2nd Sem BBM M.S.Ramaiah institute of Arts, Science & Commerce Dated : February 14th 2011

ACKNOLEDGMENTS

This report was prepared by Shirley Rose Louis of 2nd sem, BBM , M. S. Ramaiah Institute of arts, science & commerce with guidance from Ms. Dhanalaxmi (faculty M.S.R.I.A.S.C) and inputs from Mr. Pradumnar (Head Mother Dairy).

INTRODUCTION

MOTHER DAIRY-THE JOURNEY SO FAR:

Mother Dairy is one of the largest liquid milk plants in Asia. It started its operations in 1974 under the Operation Flood Programme of the National Dairy Development Board. Mother Dairy sources its required of liquid milk from dairy co-operatives and producer institutions. Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.
Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives.

Vision
• To march forward with a missionary zeal which will make Mother Dairy a trailblazer of exemplary performance and achievements
• To promote and enforce rural income, dairy productivity and rural employment.
• To abridge the gap between price of milk procurement and sale price.
• To develop business acumen in marketing and trading disciplines so as to serve consumers with quality milk, give a fillip to the income of milk producers.
• To compete with MNCs and Dairies with better quality of milk and milk products and in the process sustain invincibility of cooperatives.

MISSION

• Heralding economic, social and cultural prosperity in the lives of our consumers by promoting vibrant, self-sustaining and healthy Milk and milk products.

Objectives

Mother dairy Co-operative Milk Producers Societies Union Limited" under registrar of Co-operative societies act situated in yelahanka in the State of Karnataka representing its milk producers' and implementing development of dairy products to achieve the following objectives:

Providing assured and remunerative market for all the milk produced by the farmer members.

Providing hygienic milk to rural and urban consumers.

To build village level institutions in co-operative sector to manage the dairy activities.

To ensure provision of milk production inputs processing facilities.

To facilitate rural development by providing opportunities for self-employment at village level, preventing introducing cash economy and opportunity for steady income.

Quality Policy
Mother dairy is committed to supply safe Milk & Milk Products to the satisfaction of customers by :

• Complying with statutory and regulatory requirements
• Constant communication with all parties involved in the food chain
• Adopting GHP, GMP & HACCP
• Adopting scientific processing methods
• Providing appropriate training to employees